---
title: "Bilibili Grants New RSUs to Bolster Long-Term Growth and Talent Retention"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/299175187.md"
description: "Bilibili granted 4,580,801 RSUs to employees and service providers under its 2018 Share Incentive Plan. Vesting occurs between 2027-2032 with no performance targets but subject to clawback mechanisms. The move aims to enhance talent retention, align interests with shareholders, and support long-term growth without requiring shareholder approval. Analysts maintain a 'Buy' rating with a HK$170 price target."
datetime: "2026-09-16T11:07:50.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/299175187.md)
  - [en](https://longbridge.com/en/news/299175187.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/299175187.md)
generator: "portal-rs"
---

# Bilibili Grants New RSUs to Bolster Long-Term Growth and Talent Retention

Bilibili, Inc. Class Z ( (HK:9626) ) has issued an update.

Bilibili Inc. has granted 4,580,801 restricted share units under its Second Amended and Restated 2018 Share Incentive Plan to employees and service providers, equal to about 1.09% of its total shares. The RSUs, priced at nil and referenced to a market price of HK$118.10 per Class Z Ordinary Share on the grant date, will vest between 2027 and 2032 and will be settled using shares already reserved under existing incentive plans.

The awards carry no performance targets but are subject to a clawback mechanism tied to misconduct, termination for cause, criminal conviction, or certain accounting restatements. The board and compensation committee say the grants aim to strengthen loyalty, align grantees’ interests with shareholders, and support long-term growth, while remaining within internal limits so that no individual employee or service provider exceeds specified share thresholds and without requiring shareholder approval.

Bilibili views extending RSUs to key service providers as a way to deepen long-term partnerships that underpin its ordinary course of business. By expanding equity-based incentives across its ecosystem, the company is reinforcing its talent retention strategy and seeking to secure the judgment and efforts of participants deemed critical to its ongoing operations and value creation.

The most recent analyst rating on (HK:9626) stock is a Buy  
 with a HK$170.00 price target.  
 To see the full list of analyst forecasts on Bilibili, Inc. Class Z stock,  
 see the HK:9626 Stock Forecast page. 

**More about Bilibili, Inc. Class Z**

Bilibili Inc., incorporated in the Cayman Islands and listed in Hong Kong, operates an online entertainment platform focused on video content and community services. The company uses share incentive plans to align employees and service providers with shareholder interests and support its long-term growth strategy.

Its Class Z Ordinary Shares structure reflects a weighted voting rights framework, and the group relies on recurring contributions from staff and external service providers to drive operational performance and enhance corporate value over time.

**Average Trading Volume:** 4,531,571

**Technical Sentiment Signal:** Sell

**Current Market Cap:** HK$51B

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**