---
title: "Ulta Beauty Inc. Stock Underperforms Wednesday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/299234664.md"
description: "Ulta Beauty Inc. (ULTA) shares fell 2.54% to $530.52 on Wednesday, underperforming competitors like Target and Sally Beauty during a broad market decline. This marks the second consecutive day of losses for Ulta, which remains 25.80% below its 52-week high. Trading volume exceeded its 50-day average."
datetime: "2026-09-16T21:01:43.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/299234664.md)
  - [en](https://longbridge.com/en/news/299234664.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/299234664.md)
generator: "portal-rs"
---

# Ulta Beauty Inc. Stock Underperforms Wednesday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Ulta Beauty Inc. (ULTA) slipped 2.54% to $530.52 Wednesday, on what proved to be an all-around dismal trading session for the stock market, with the S&P 500 Index falling 0.45% to 7,551.81 and Dow Jones Industrial Average falling 1.21% to 51,461.90.

This was the stock's second consecutive day of losses.

Ulta Beauty Inc. closed 25.80% short of its 52-week high of $714.97, which the company achieved on February 18th.

The stock underperformed when compared to some of its competitors Wednesday, as Target Corp. (TGT) rose 0.18% to $154.68, Macy's Inc. (M) fell 1.22% to $21.81, and Sally Beauty Holdings Inc. (SBH) rose 2.17% to $16.01.

Trading volume (651,695) eclipsed its 50-day average volume of 615,214.

Data source: Dow Jones Market Data, FactSet. Data compiled September 16, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

09-16-26 1701ET

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**