--- title: "Weekly Recap | Alphabet - C +2.67%, most brokers rate it buy" type: "News" locale: "en" url: "https://longbridge.com/en/news/299511404.md" description: "Alphabet - C (GOOG.US) added 2.67% this week to close at $344.41, while the S&P 500 slipped 0.08%, leaving the stock about 2.75 percentage points ahead of the benchmark. It was a choppy week with an upside spike that faded. Monday (Sep 14) opened lower and closed up at $345.71; Tuesday and Wednesday pulled back to near $339; Thursday steadied. Friday (Sep 18) gapped higher, touched a weekly high of $355.13, then gave back the bulk of the move to close at $344.41." datetime: "2026-09-19T06:06:02.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/299511404.md) - [en](https://longbridge.com/en/news/299511404.md) - [zh-HK](https://longbridge.com/zh-HK/news/299511404.md) generator: "portal-rs" --- # Weekly Recap | Alphabet - C +2.67%, most brokers rate it buy ## The Week Alphabet - C (GOOG.US) added 2.67% this week to close at $344.41, while the S&P 500 slipped 0.08%, leaving the stock about 2.75 percentage points ahead of the benchmark. It was a choppy week with an upside spike that faded. Monday (Sep 14) opened lower and closed up at $345.71; Tuesday and Wednesday pulled back to near $339; Thursday steadied. Friday (Sep 18) gapped higher, touched a weekly high of $355.13, then gave back the bulk of the move to close at $344.41. Weekly amplitude was 5.21%, and average daily volume of 19.6m shares ran about 19% above the recent median. ## Key Events The week’s messaging centred on AI and search. Analysts pointed to data suggesting the narrative that AI would kill Google search has not played out, setting the tone early. On the company side, Google DeepMind launched an institute to widen the AGI debate, and Waymo confirmed it will bring autonomous ride-hailing to Singapore in 2028, its next international robotaxi city. The UN turned to Google to prepare its global data for AI agents, and the Gates Foundation and Google directed over $100m into AI tools for farmers. On regulation, the market continued to parse how the Google advertising antitrust ruling could play out. Alphabet led large-cap tech on Friday, with the stock holding the $341 level as cloud growth and ad-tech relief put $350.75 in focus. ## Analyst Ratings Among the 61 firms covering Alphabet, 42 rate it buy, 13 rate it overweight, 5 rate it hold, none rate it underweight or sell, and 1 has no opinion. The consensus rating is strong buy, with a consensus target of $422.34, about 22.63% above the last close. Targets range from a low of $340 to a high of $475, a wide spread. Tigress lifted its target to a street-high $485 and reiterated a strong buy rating. Within the internet content and information industry, Alphabet ranks 3rd out of 58 names. ## The Week Ahead The macro calendar is front-loaded. Tuesday (Sep 22) brings the Richmond Fed composite index; Wednesday (Sep 23) has EIA weekly crude and Cushing crude inventories; Thursday (Sep 24) stacks initial jobless claims, the current account balance, new home sales and EIA natural gas storage. Alphabet itself has no earnings on the calendar, but the ad antitrust follow-through, the AI search share debate and Waymo’s Singapore roadmap could carry over into next week’s market narrative. ## In Short Alphabet outperformed the broader market by nearly 3 percentage points this week, with a strong-buy consensus and a street target more than 20% above spot pointing in the same direction. The latest trading session’s flows, however, show large and medium orders turning net sellers while small orders were net buyers — a less than one-sided short-term picture. At roughly 17.25x forward earnings, the valuation sits in a watchable range. The next test is whether the ad antitrust outcome, sustained search share, and next week’s macro data shift the rotation among mega-cap tech. *This article is generated by LongbridgeAI from market data, for information only and not investment advice.* ### Related Stocks - [GOOG.US](https://longbridge.com/en/quote/GOOG.US.md) ## Related News & Research - [AI was supposed to kill Google search. These numbers show the opposite, analyst says.](https://longbridge.com/en/news/299351765.md) - [Google Bought YouTube for $1.65 Billion in 2006. 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