---
title: "Strategy CEO Says Company Aims to Be the JPMorgan of Bitcoin"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/299558396.md"
description: "Strategy CEO Phong Le aims to transform the company into the 'JPMorgan of Bitcoin' by creating products, building markets, and providing liquidity for the digital asset economy. Targeting a global user base, Le highlighted the $15 billion digital credit ecosystem and emphasized the importance of DeFi yield products on STRC. The company employs a dual Bitcoin strategy of long-term accumulation and flexibility, recently chose share buybacks over dividend hikes, opposes MSCI exclusion, and has integrated AI tools across its operations."
datetime: "2026-09-20T13:25:16.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/299558396.md)
  - [en](https://longbridge.com/en/news/299558396.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/299558396.md)
generator: "portal-rs"
---

# Strategy CEO Says Company Aims to Be the JPMorgan of Bitcoin

Strategy CEO Phong Le said the company does not aim to be only a Bitcoin holding company, but to become the JPMorgan of the Bitcoin sector by creating products, building markets, and providing liquidity for the digital asset economy. According to ChainCatcher, he said the company is targeting an economy that could eventually serve 8 billion people. Le said Strategy's digital credit ecosystem is currently about $15 billion in size. He added that yield and tokenized products built by DeFi protocols on top of STRC are more important than products launched by Strategy itself. He also discussed why the company chose share buybacks instead of raising the STRC dividend, and said it has been thinking about its digital credit business after a period of pressure. On Bitcoin strategy, Le said Strategy is pursuing a dual approach of long-term accumulation and flexibility, treating Bitcoin as an item on the balance sheet that is close to cash. Le also addressed MSCI index-related questions, saying the company is opposing exclusion on principle. He added that AI tools have been embedded across Strategy's software and Bitcoin businesses.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**