---
title: "Piper Sandler initiates coverage of Liftoff Mobile with Neutral rating, $19 price target"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/299791416.md"
description: "Piper Sandler initiated coverage of Liftoff Mobile with a Neutral rating and a $19 price target, implying 7.6% upside from the Sep 21 close. The firm cites a robust $27 billion in-app advertising market and improving EBITDA margins (47% to 63%) as positives. However, significant competition from players like AppLovin and Unity pressures pricing and retention, justifying the cautious outlook."
datetime: "2026-09-22T15:55:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/299791416.md)
  - [en](https://longbridge.com/en/news/299791416.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/299791416.md)
generator: "portal-rs"
---

# Piper Sandler initiates coverage of Liftoff Mobile with Neutral rating, $19 price target

Piper Sandler initiated coverage on Liftoff Mobile's stock with a rating of Neutral and a price target of $19.00.

The price target implies an upside of 7.6% from the Sep 21 close of $17.65.

**Key takeaways from the analyst note**

**Healthy Market & Solid Margins**: The total size of the in-app advertising (IAA) gaming market is estimated to be around $27 billion, providing a robust environment for Liftoff Mobile to grow. With strong incremental EBITDA margins projected to rise from 47% in FY23 to 63% by FY28, the company is positioned for solid financial performance despite increasing competition.

**Increased Competition Concerns**: Liftoff Mobile faces significant competition from larger, well-capitalized players in the mobile advertising space, such as AppLovin and Unity. This competitive landscape may pressure pricing and customer retention, leading to a cautious outlook reflected in the Neutral rating.

Explore more price target data and ratings for Liftoff Mobile on the .

**Disclaimer**

Select reference data provided by Benzinga. This information is not a recommendation for what you should do personally and does not constitute investment advice.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**