---
title: "Citi creates a platform to connect advertisers with Citi credit card customers"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/299899609.md"
description: "Citigroup launched Citi Commerce Media, a platform leveraging transaction data from over 70 million U.S. customers to help brands identify consumer needs and measure campaign effectiveness. The platform integrates consumer insights, paid media, and closed-loop measurement. This initiative follows Citi's agreement to acquire Kard, which will further enhance the platform's capabilities for customer engagement and loyalty. Initial campaigns showed strong performance, with up to 5x incremental return on ad spend."
datetime: "2026-09-23T12:59:58.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/299899609.md)
  - [en](https://longbridge.com/en/news/299899609.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/299899609.md)
generator: "portal-rs"
---

# Citi creates a platform to connect advertisers with Citi credit card customers


### Related Stocks

- [C.US](https://longbridge.com/en/quote/C.US.md)

## Related News & Research

- [Citigroup (C) Stock: Why 2027 Earnings Growth Could Unlock More Upside](https://longbridge.com/en/news/301845221.md)
- [BUZZ-Street View: Citi's profit beat keeps focus on bigger targets ahead](https://longbridge.com/en/news/301809345.md)
- [Citigroup turns cautious on US stocks as market exuberance flashes warning signs](https://longbridge.com/en/news/301734595.md)
- [Citi doubles asset inflows, edging closer to profit goals](https://longbridge.com/en/news/301756527.md)
- [Citi-backed fintech Capitolis valued at about $2 billion in latest funding round](https://longbridge.com/en/news/301037337.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**