--- title: "Mark Zuckerberg Says Muse Will Stay Free for 'a Huge Number of Tokens': Walmart, Sephora, Best Buy and More Sign on to Power Shopping" type: "News" locale: "en" url: "https://longbridge.com/en/news/299979273.md" description: "Meta CEO Mark Zuckerberg announced that its AI agent, Muse, will remain free for most users, with revenue expected from transaction fees. Major retailers including Walmart, Sephora, and Best Buy are integrating with Muse to enhance shopping experiences. Over 1,500 developers have applied to build integrations. JPMorgan analysts predict Muse could become the leading consumer AI app. Meta's stock rose slightly on Wednesday." datetime: "2026-09-24T04:37:50.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/299979273.md) - [en](https://longbridge.com/en/news/299979273.md) - [zh-HK](https://longbridge.com/zh-HK/news/299979273.md) generator: "portal-rs" --- # Mark Zuckerberg Says Muse Will Stay Free for 'a Huge Number of Tokens': Walmart, Sephora, Best Buy and More Sign on to Power Shopping **Meta Platforms Inc.** (NASDAQ:META) CEO **Mark Zuckerberg** said Wednesday that the company’s personal artificial intelligence agent, Muse, will remain free for most users and unveiled a slate of new retail and productivity partnerships at the company’s Connect event. ## Free Now, Profit Later Zuckerberg said Muse has “a novel business model,” betting the agent “will make you money” by making it “free for a huge number of tokens” rather than charging users upfront. Meta instead expects to eventually profit by “taking a small fee from transactions” Muse completes on users’ behalf, such as purchases, bookings or bill negotiations. Muse launched on Sept. 8, with the basic version free and subscription tiers priced at $20 and $100 a month for heavier use. The company’s AI chief **Alexander Wan**g said the agent has already helped users save money on insurance, hunt down unclaimed refunds, and negotiate a cable bill down by $85 a month. **Read Also: Meta Ditches The Camera: $349 Ray-Ban Audio Glasses Debut As Mark Zuckerberg Pitches AI For 'Creation And Invention, Not Automation'** ## **Retailers Are Racing to Plug in** Wang announced that **Walmart Inc.**, **Best Buy Co Inc.**, **Gap Inc.**, **Sephora**, **Wayfair Inc.**, **Dick’s Sporting Goods Inc.**, **Ulta Beauty**, and **Fanatics** are integrating with Muse to power new in-app shopping experiences, alongside productivity tools **Box**, **GitHub**, **Granola**, and **Notion**. **Expedia** is joining for travel planning, and **Instacart** for grocery orders. Muse already taps into **Shopify Inc.**‘s full product catalog, using **Stripe**‘s Link and Shop Pay to complete purchases, and has added **PayPal Holdings Inc.** support to expand global payments. ## **Over 1,500 Developers Are Already Building on It** Muse was launched with connectors including **Spotify**, **Plaid**, and **Ticketmaster**. Meta opened its connector platform to outside developers last week, and Wang said the company has already received more than 1,500 applications from developers looking to build their own integrations. Analysts at JPMorgan said Muse could become the most widely used consumer AI app since **OpenAI**‘s ChatGPT. **Price Action:** Shares closed 1.02% higher on Wednesday at $744.10 and fell 1.36%, according to Benzinga Pro. **Benzinga edge rankings** indicate Meta’s stock has a Momentum score in the 78th percentile and a Growth score in the 79th percentile. **See More: Top Growth Stocks** ***Disclaimer*:** *This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.* *Photo Courtesy: Frederic Legrand – COMEO on Shutterstock.com* ### Related Stocks - [META.US](https://longbridge.com/en/quote/META.US.md) - [METU.US](https://longbridge.com/en/quote/METU.US.md) - [METW.US](https://longbridge.com/en/quote/METW.US.md) - [METD.US](https://longbridge.com/en/quote/METD.US.md) - [FBL.US](https://longbridge.com/en/quote/FBL.US.md) - [WMT.US](https://longbridge.com/en/quote/WMT.US.md) - [BBY.US](https://longbridge.com/en/quote/BBY.US.md) - [FBY.US](https://longbridge.com/en/quote/FBY.US.md) - [FBYY.US](https://longbridge.com/en/quote/FBYY.US.md) - [MAGX.US](https://longbridge.com/en/quote/MAGX.US.md) - [GAP.US](https://longbridge.com/en/quote/GAP.US.md) - [W.US](https://longbridge.com/en/quote/W.US.md) - [DKS.US](https://longbridge.com/en/quote/DKS.US.md) - [ULTA.US](https://longbridge.com/en/quote/ULTA.US.md) - [BOX.US](https://longbridge.com/en/quote/BOX.US.md) - [EXPE.US](https://longbridge.com/en/quote/EXPE.US.md) - [CART.US](https://longbridge.com/en/quote/CART.US.md) - [SHOP.US](https://longbridge.com/en/quote/SHOP.US.md) - [PYPL.US](https://longbridge.com/en/quote/PYPL.US.md) - [SPOT.US](https://longbridge.com/en/quote/SPOT.US.md) - [JPM.US](https://longbridge.com/en/quote/JPM.US.md) - [OpenAI.NA](https://longbridge.com/en/quote/OpenAI.NA.md) - [JPM-M.US](https://longbridge.com/en/quote/JPM-M.US.md) - [JPM-C.US](https://longbridge.com/en/quote/JPM-C.US.md) - [JPM-D.US](https://longbridge.com/en/quote/JPM-D.US.md) - [JPM-L.US](https://longbridge.com/en/quote/JPM-L.US.md) - [8634.JP](https://longbridge.com/en/quote/8634.JP.md) - [JPM-K.US](https://longbridge.com/en/quote/JPM-K.US.md) - [JPM-J.US](https://longbridge.com/en/quote/JPM-J.US.md) ## Related News & Research - [Meta is bringing its Muse AI agent to its glasses](https://longbridge.com/en/news/299952062.md) - [Meta beat OpenAI to the punch on announcing an AI gadget](https://longbridge.com/en/news/299956698.md) - [Meta tested call-center contractors behind Muse AI calls for half its staff](https://longbridge.com/en/news/299918653.md) - [Fever partners with Meta AI agent Muse for conversational live-experience bookings](https://longbridge.com/en/news/299994803.md) - [EssilorLuxottica (EL) Expands AI Glasses Lineup, Adds Gen 3 and Audio Models](https://longbridge.com/en/news/299954181.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**