---
title: "Coveo expands Metcash partnership for AI-powered conversational search on B2B portal"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/300343348.md"
description: "Metcash has expanded its partnership with Coveo to integrate AI-powered conversational search into its B2B customer portal, AskROSS. This initiative aims to accelerate content discovery, enhance retailer self-service, and improve productivity by reducing support contacts and handling times. The rollout extends Coveo's technology, previously deployed in Metcash's Sorted marketplace, to agent workflows. Publicis Sapient supports the program, leveraging two years of experience in retailer experience and content foundations."
datetime: "2026-09-28T20:01:30.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/300343348.md)
  - [en](https://longbridge.com/en/news/300343348.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/300343348.md)
generator: "portal-rs"
---

# Coveo expands Metcash partnership for AI-powered conversational search on B2B portal

-   Metcash expanded its partnership with Coveo to add AI-powered conversational search to its B2B customer communications portal, AskROSS. \* The rollout targets faster content discovery, higher retailer self-service, improved productivity, fewer support contacts, stronger service quality. \* Metcash plans to surface the same guidance inside agent workflows to speed issue resolution and reduce handling time. \* Expansion follows Metcash’s earlier Coveo deployment in its online B2B marketplace, Sorted. \* Publicis Sapient is supporting the program, building on two years of work on retailer experience and content foundations. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Coveo Solutions Inc. published the original content used to generate this news brief via CNW (Ref. ID: 202609281600CANADANWCANADAPR\_C4786) on September 28, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**