--- title: "Netflix CEO Says Company’s Growth Not Good Enough: ‘Working on Making that Move Faster’" type: "News" locale: "en" url: "https://longbridge.com/en/news/300705564.md" description: "Netflix co-CEO Ted Sarandos stated that the company's growth is not fast enough, acknowledging slower viewership increases. He highlighted that live sports and content are driving signups and reducing churn, despite contributing only 1% to total viewership. Sarandos also expressed no regrets over passing on a higher bid for Warner Bros. Discovery, believing their pricing strategy was correct for shareholder value." datetime: "2026-10-01T15:53:52.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/300705564.md) - [en](https://longbridge.com/en/news/300705564.md) - [zh-HK](https://longbridge.com/zh-HK/news/300705564.md) generator: "portal-rs" --- # Netflix CEO Says Company’s Growth Not Good Enough: ‘Working on Making that Move Faster’ **Netflix Inc** (NASDAQ:NFLX) is set to report third-quarter financial results next month. That report comes after second-quarter results were mixed, with revenue missing analyst estimates and earnings per share beating estimates. Netflix co-CEO **Ted Sarandos** recognizes the slower growth that investors are seeing. **• Netflix stock is trending lower. Why is NFLX stock retreating?** ## **Netflix CEO on Growth** Live sports and content are part of Netflix’s growth plan and, according to Sarandos, they’re working. Sarandos said live content is generating "a lot of signups," reducing subscriber churn and helping advertising growth, as shared by The Hollywood Reporter.  The comments came at Bloomberg’s 2026 Screentime event, where Sarandos acknowledged the streaming giant’s slower growth. "Overall, we’re not growing as fast as I want us to, and we’re working on making that move faster," Sarandos said. **See More: Top Growth Stocks** Sarandos’ comment comes as Netflix’s overall viewership was up only 2% year-over-year in the first half of 2026. With annual investments of around $20 billion, Netflix is putting around 5% of that total into live programming, according to Sarandos. That live content contributes around 1% of viewership, but is helping grow the overall subscriber base. **Read Also: Bill Ackman Happy to be Back in Netflix Stock Again: ‘Amazing Business With a Very Dominant Position’** ## **Passing on Overspending for Warner Bros. Discovery** During Sarandos comments, the CEO also acknowledged that he has no regrets in not bidding higher to acquire **Warner Bros. Discovery** (NASDAQ:WBD). "I think the plan was solid," Sarandos said. "We won the deal at some point, so we think we priced it right — at our scale. That was the top price point where I thought we could return value to our shareholders." **Paramount Skydance** (NASDAQ:PSKY) bid higher to acquire Warner Bros. Discovery. Sarandos said a higher bid from Netflix may have taken things "into negative territory." Sarandos says how big of a streaming threat the combination of Paramount Skydance and Warner Bros. Discovery can be remains to be seen. "It looks on paper — so far it’s one and one." **Read Also: How Much Do You Need to Have Netflix, Disney and the 8 Major Streaming Platforms?** *Image via Shutterstock* ### Related Stocks - [NFLX.US](https://longbridge.com/en/quote/NFLX.US.md) - [NFLP.US](https://longbridge.com/en/quote/NFLP.US.md) - [NFLU.US](https://longbridge.com/en/quote/NFLU.US.md) - [NFLW.US](https://longbridge.com/en/quote/NFLW.US.md) - [NFLY.US](https://longbridge.com/en/quote/NFLY.US.md) - [NFX.US](https://longbridge.com/en/quote/NFX.US.md) - [NFXL.US](https://longbridge.com/en/quote/NFXL.US.md) - [NFXS.US](https://longbridge.com/en/quote/NFXS.US.md) - [PSKY.US](https://longbridge.com/en/quote/PSKY.US.md) - [WBD.US](https://longbridge.com/en/quote/WBD.US.md) ## Related News & Research - [YouTube's Lead Over Netflix in TV Viewing Keeps Growing. Is Netflix Stock a Sell?](https://longbridge.com/en/news/300867216.md) - [Netflix Ready to Play Nice with Movie Theaters: Will the Move Backfire with ‘KPop Demon Hunters 2?’](https://longbridge.com/en/news/300728635.md) - [Gary Neville ups ante in media battle with Gary Lineker with launch of Overlap Daily](https://longbridge.com/en/news/300914358.md) - [David Ellison won Warner. Next up: taking on Netflix and YouTube.](https://longbridge.com/en/news/300553276.md) - [Netflix Stock Rebounds as Deutsche Bank Upgrades NFLX to Buy and Sees 37% Upside](https://longbridge.com/en/news/300442358.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**