---
title: "Tesla is unveiling the new Roadster for real this time, promise"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/301772915.md"
description: "Tesla has rescheduled its next-generation Roadster unveiling to October 15 at 7:55 pm Central, two weeks late. This marks the latest delay in a series of postponements since the car's initial 2017 reveal and promised 2020 production. The event will be streamed outdoors, indicating a stunt-focused presentation rather than a traditional showroom launch."
datetime: "2026-10-14T05:36:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/301772915.md)
  - [en](https://longbridge.com/en/news/301772915.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/301772915.md)
generator: "portal-rs"
---

# Tesla is unveiling the new Roadster for real this time, promise

Tesla says it will finally stream its next-generation Roadster event this Thursday, October 15, at 7:55 pm Central, two weeks after it was supposed to happen.

It’s the latest date in a long list of them. Tesla first showed the Roadster in November 2017 and promised production in 2020. Nearly nine years later, it hasn’t delivered a single one.

The event was originally scheduled for October 1 in Texas. On September 28, Tesla called it off, saying it had been “tracking the weather closely with local meteorologists” and that the show “can only be held outdoors.” The new date was set for October 15, and Tesla confirmed the livestream time on X last night.

An outdoor-only event tells you what kind of show this is. Tesla isn’t planning a car launch in a showroom. It’s planning a stunt.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**