---
title: "Understanding the Market | MEITUAN rises nearly 7% intraday as competition in food delivery and instant retail shifts to operational efficiency; company's profitability continues to recover"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/301794608.md"
description: "MEITUAN rose nearly 7% intraday. As of press time, it was up 5.81% at HK$76.5, with turnover reaching HK$2.642 billion. On the news front, data from third-party expert interviews indicated that the food delivery sector is beginning to compete on profit per order. Meituan averaged over 73 million orders daily in September, with a profit of RMB 0.2 to 0.3 per order, and both order volume and profits are expected to rise in October. UBS previously pointed out in a research report that competition in mainland China's quick commerce and in-store markets is approaching a turning point, shifting from subsidy-driven market share grabs to operational efficiency. The bank expects this shift to increasingly favor Meituan's deep moat, as demonstrated by the significant profit recovery in the second quarter of this year, driven by its efficient \"user-delivery-merchant\" flywheel model"
datetime: "2026-10-14T06:01:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/301794608.md)
  - [en](https://longbridge.com/en/news/301794608.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/301794608.md)
generator: "portal-rs"
---

# Understanding the Market | MEITUAN rises nearly 7% intraday as competition in food delivery and instant retail shifts to operational efficiency; company's profitability continues to recover

Zhitong Finance APP learned that MEITUAN (03690) rose nearly 7% intraday. As of press time, it was up 5.81% at HK$76.5, with turnover reaching HK$2.642 billion.

On the news front, data from third-party expert interviews indicated that the food delivery sector is beginning to compete on profit per order. Meituan averaged over 73 million orders daily in September, with a profit of RMB 0.2 to 0.3 per order, and both order volume and profits are expected to rise in October. UBS previously pointed out in a research report that competition in mainland China's quick commerce and in-store markets is approaching a turning point, shifting from subsidy-driven market share grabs to operational efficiency. The bank expects this shift to increasingly favor Meituan's deep moat, as demonstrated by the significant profit recovery in the second quarter of this year, driven by its efficient "user-delivery-merchant" flywheel model.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**