---
title: "Wedbush maintains Neutral rating on Meta Platforms, $730 price target"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/302721757.md"
description: "Wedbush maintains a Neutral rating on Meta Platforms with a $730 price target, implying 4.7% upside from the Oct 21 close. Key takeaways include strong 26% YoY ad revenue growth driven by AI integration, though operating margins fell below expectations. Management highlighted long-term AI revenue potential, but current scale remains small relative to core operations, leading to a cautious near-term outlook."
datetime: "2026-10-22T13:07:42.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/302721757.md)
  - [en](https://longbridge.com/en/news/302721757.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/302721757.md)
generator: "portal-rs"
---

# Wedbush maintains Neutral rating on Meta Platforms, $730 price target

Wedbush maintained their Neutral rating on Meta Platforms's stock with a price target of $730.00.

The price target implies an upside of 4.7% from the Oct 21 close of $697.52.

**Key takeaways from the analyst note**

**Strong Advertising Performance**: Meta's ad revenue grew by 26% year-over-year, driven by improved engagement metrics and the successful integration of AI tools, indicating a robust demand for advertising on its platforms. However, despite these positive trends, operating margins fell below consensus expectations, suggesting potential headwinds in profitability.

**Long-Term AI Revenue Potential**: Management highlighted a multi-year opportunity for revenue diversification through new AI initiatives, which may contribute incremental revenue in the future. Yet, the current scale of these efforts remains small compared to Meta's core business, leading to a cautious outlook on immediate growth prospects.

**Recent analyst actions on META**

| Date   | Firm              | Action     | Rating     | Price target |
| ------ | ----------------- | ---------- | ---------- | ------------ |
| Oct 22 | Rosenblatt        | Maintains  | Buy        | $900         |
| Oct 22 | Guggenheim        | Reiterates | Buy        | $850         |
| Oct 22 | Keybanc           | Maintains  | Overweight | $905         |
| Oct 22 | Cantor Fitzgerald | Maintains  | Overweight | $860         |
| Oct 13 | Truist Securities | Maintains  | Buy        | $1000        |

Across the five most recent analyst notes published on META over the past 30 days, price targets range from $850 to $1000.

Explore more price target data and ratings for Meta Platforms on the .

**Disclaimer**

Select reference data provided by Benzinga. This information is not a recommendation for what you should do personally and does not constitute investment advice.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**