---
title: "Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/302925638.md"
description: "Booking Holdings Inc. (BKNG) shares fell 3.27% to $155.83 on Friday, underperforming the broader market and some competitors like Expedia and Tripadvisor. The stock closed 29.43% below its 52-week high of $220.81. Trading volume was lower than the 50-day average."
datetime: "2026-10-23T20:38:49.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/302925638.md)
  - [en](https://longbridge.com/en/news/302925638.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/302925638.md)
generator: "portal-rs"
---

# Booking Holdings Inc. Stock Underperforms Friday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Booking Holdings Inc. (BKNG) shed 3.27% to $155.83 Friday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index falling 0.52% to 7,623.68 and Dow Jones Industrial Average falling 1.23% to 52,215.16.

Booking Holdings Inc. closed 29.43% short of its 52-week high of $220.81, which the company reached on December 16th.

The stock underperformed when compared to some of its competitors Friday, as Expedia Group Inc. (EXPE) fell 3.18% to $289.01, Trip.com Group Ltd. ADR (TCOM) rose 0.53% to $39.78, and Tripadvisor Inc. (TRIP) fell 2.69% to $9.41.

Trading volume (5.9 M) remained 1.1 million below its 50-day average volume of 7.1 M.

Data source: Dow Jones Market Data, FactSet. Data compiled October 23, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

10-23-26 1638ET

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**