---
title: "Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/303788404.md"
description: "Starbucks CEO Brian Niccol announced during an earnings call that the company is exploring AI-driven experiences for drive-thrus. This includes recognizing customers upon arrival and displaying personalized digital menus to streamline payments, similar to technologies being piloted by competitors like Taco Bell and McDonald's."
datetime: "2026-10-30T17:45:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/303788404.md)
  - [en](https://longbridge.com/en/news/303788404.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/303788404.md)
generator: "portal-rs"
---

# Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru

Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday, Starbucks CEO Brian Niccol said the company is going to explore "experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless," as spotted earlier by *More Perfect Union*.

It sounds similar to the technology that Taco Bell is experimenting with, which could change the layout, content, and visuals on a digital menu board "on a car-by-car basis." McDonald's also recently showed off an AI-powered feature it's piloting at a handful of dri …

Read the full story at The Verge.

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**