---
title: "Apple is all in on AI — its own and everyone else’s"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/304139191.md"
description: "Apple reported record fiscal year revenue and EPS, driven by strong iPhone and Mac sales. However, shares fell in premarket trading as the company warned that rising memory costs will squeeze profit margins in the upcoming holiday quarter."
datetime: "2026-11-03T15:28:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/304139191.md)
  - [en](https://longbridge.com/en/news/304139191.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/304139191.md)
generator: "portal-rs"
---

# Apple is all in on AI — its own and everyone else’s

Apple's latest earnings show how it's continuing to capitalize on the AI boom without busting its budget on the infrastructure spending consuming its competitors.

Overall, Apple posted its best-ever fiscal year for revenue and earnings per share. iPhone and Mac sales continued to grow strongly in the fourth quarter. iPhone revenue rose 17.5% from a year earlier to a September quarter record of $57.6 billion while Mac revenue climbed 24% to $10.8 billion, its highest level in four years. Shares nevertheless fell in premarket trading Tuesday after Apple warned that rising memory costs would squeeze its profit margins in the holiday quarter. 

…

Read the full story at The Verge.

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**