---
title: "UBS upgrades Rivian to 'Buy' as R2 demand surges"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/304565575.md"
description: "UBS upgraded Rivian to 'Buy' with a $17 price target, citing strong demand for the R2 SUV and progress toward profitability. The R2 is now Rivian's best-selling model, contributing to a record quarterly delivery of 19,248 units. However, UBS warned that scaling production quickly is crucial to sustaining growth, forecasting 82,000 R2 deliveries by 2027."
datetime: "2026-11-06T02:40:41.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/304565575.md)
  - [en](https://longbridge.com/en/news/304565575.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/304565575.md)
generator: "portal-rs"
---

# UBS upgrades Rivian to 'Buy' as R2 demand surges

UBS upgrade rationale: UBS sees Rivian’s cheaper R2 SUV driving demand and nearing profitability, prompting a shift from Neutral to Buy with a $17 price target. R2 market momentum: The R2 has become Rivian’s best-selling vehicle, winning Top Gear SUV of the Year and helping set a quarterly delivery record of 19,248 units. Production scaling challenge: UBS forecasts Rivian will deliver 82,000 R2 units in 2027, but warns scaling output quickly is key to sustaining growth.

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## Related News & Research

- [Rivian stock can rise more than 30%. The R2 isn’t just for Tesla switchers.](https://longbridge.com/en/news/304018413.md)
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- [Rivian's Q3 revenue beats estimates on R2 model demand; raises 2026 guidance for car deliveries](https://longbridge.com/en/news/303622037.md)

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**