Most Chinese Firms Are Willing to Hike AI Investment, Accenture Survey Says

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(Yicai) Nov. 6 -- Chinese companies continue to welcome the arrival of the artificial intelligence era, with more than half willing to increase future investment in the technology, according to a new survey by global consulting giant Accenture.

The survey, which included 200 executives, found that some 57 percent of firms will use new budgets to support AI investments, according to the findings Accenture released at the ninth China International Import Expo, which kicked off yesterday. About 23 percent said AI can deliver the most value in efficiency this year, followed by productivity at 20 percent, innovation at 18 percent, and revenue growth at 16 percent.

On the token economy, about 43 percent of respondents said they are familiar with the concept and actively manage costs through different measures, including 61 percent optimizing AI systems, 46 percent establishing governance and supervision mechanisms, and 45 percent monitoring AI use and cost. However, the percentage of companies actively deploying AI agents fell to 24 percent from 26 percent in a survey conducted earlier this year.

New quality productive forces driven by AI innovation are improving the operational efficiency of Chinese firms and starting to reshape their products, processes, organizations, and business models, said Samantha Zhu, chairwoman of Accenture China. AI amplifies companies' insights, decision-making, and operational capabilities, making it more likely to achieve cross-market resource allocation, she added.

In addition, the survey questioned 200 employees, who indicated that AI has enhanced their work experience and satisfaction. Some 85 percent said using AI has improved their job satisfaction, with 23 percent using AI tools every day, while 44 percent noted that AI agents can complete tasks from start to finish without human supervision. However, only 9 percent believe their companies are achieving widespread and sustainable business value through AI investment.

Half of employees said the rapid development of AI and related technologies makes it hard to keep up, while 49 percent added that AI training is too theoretical to guide real-life work.

On the biggest limiting factor for companies to achieve AI value, about 21 percent of executives pointed to a lack of integration between AI projects and core business strategies, 17 percent to the complexity of integrating AI into business processes, and 16 percent to a lack of skilled talent.

Accenture, which has participated in the CIIE for seven consecutive years, brought the first AI Center of Excellence solution launched in China to the expo this year, helping companies evaluate AI investment and translate it into measurable business results. Its Nexus enterprise ontology platform helps firms connect data and knowledge resources, enhance intelligent decision-making, risk management, and operational collaboration capabilities, and provide foundational support for large-scale deployment of AI agents and the development of autonomous operation systems.

Editors: Tang Shihua, Martin Kadiev

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