---
title: "TechInsights: Global TWS Earphone Shipments Increase by 15% YoY in Q2, Apple Continues to Dominate the TWS Market"
description: "TechInsights' series of reports on emerging device technologies (EDT) recently pointed out that in Q2 2023, global TWS earphone shipments increased by 15% compared to the previous year (Q1'23: YoY 2%)"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/96505808.md"
published_at: "2023-08-30T07:21:03.000Z"
---

# TechInsights: Global TWS Earphone Shipments Increase by 15% YoY in Q2, Apple Continues to Dominate the TWS Market

> TechInsights' series of reports on emerging device technologies (EDT) recently pointed out that in Q2 2023, global TWS earphone shipments increased by 15% compared to the previous year (Q1'23: YoY 2%), while revenue increased by 5.1% compared to the previous year (Q1'23: YoY -1.6%).

According to a series of reports recently released by TechInsights Emerging Device Technologies (EDT) service, global TWS earphone shipments are expected to increase by 15% YoY in Q2 2023 (YoY 2% in Q1'23), with revenue growth of 5.1% YoY (YoY -1.6% in Q1'23). Apple (AAPL.US) continues to dominate the TWS market with a 17% market share in terms of shipments and a 43% market share in terms of revenue. However, competition from Indian and Chinese manufacturers has caused Apple's market share to decline.

In terms of revenue, high-end TWS earphones (priced at $101 and above) account for 57% of total revenue. In terms of shipments, entry-level TWS earphones (priced below $30) account for 49% of total shipments. Bose still has the highest average selling price (ASP).

![image.png](https://imageproxy.pbkrs.com/https://img.zhitongcaijing.com/image/20230830/1693379766399520.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.