---
title: "Guoyuan Securities Company Limited (000728.SZ)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/000728.SZ.md"
symbol: "000728.SZ"
name: "Guoyuan Securities Company Limited"
industry: "Investment Banking and Brokerage"
datetime: "2026-05-20T12:40:02.673Z"
locales:
  - [en](https://longbridge.com/en/quote/000728.SZ.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/000728.SZ.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/000728.SZ.md)
---

# Guoyuan Securities Company Limited (000728.SZ)

## Company Overview

Guoyuan Securities Company Limited operates as a securities company in China and internationally. The company operates through six segments: Wealth & Credit, Financial Markets, Investment Banking, Asset Management, Institutional, and International. It offers wealth management services, such as stocks, funds, bonds, income certificates, cash management products, and derivatives such as options and futures; fixed income foreign exchange products, equity investment, securities market making, innovative finance, and alternative investments; equity financing, debt financing, mergers and acquisitions, financial advisory, and the New Third Board business; asset management services covering private equity funds, public funds, etc.; and research support, investment and financing matching, comprehensive financial product allocation, and customized service solutions. The company was founded in 1997 and is headquartered in Hefei, China.

| Item | Detail |
|------|--------|
| Industry | Investment Banking and Brokerage |
| Exchange | CN Market |
| Website | [www.gyzq.com.cn](https://www.gyzq.com.cn) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: D
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:11.000Z

**Overall: D (0.61)**

**Industry**: Investment Banking and Brokerage

| Metric | Value |
|--------|-------|
| Industry Ranking | 49 / 54 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: D

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -3.17% |  |
| Net Profit YoY | -3.90% |  |
| P/B Ratio | 0.80 |  |
| Dividend Ratio | 2.53% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 31081647741.92 |  |
| Revenue | 6042519656.69 |  |

#### Multi Score Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 6.12% | C |
| Profit Margin | 38.59% | A |
| Gross Margin | 50.47% | B |
| Revenue YoY | -3.17% | D |
| Net Profit YoY | -3.90% | C |
| Total Assets YoY | 20.33% | A |
| Net Assets YoY | 4.70% | C |
| Cash Flow Margin | 653.36% | A |
| OCF YoY | -3.17% | D |
| Turnover | 0.03 | E |
| Gearing Ratio | 81.12% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Guoyuan Securities Company Limited",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-3.17%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-3.90%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.80",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "2.53%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "31081647741.92",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "6042519656.69",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "6.12%",
          "rating": "C"
        },
        {
          "name": "Profit Margin",
          "value": "38.59%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "50.47%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "-3.17%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "-3.90%",
          "rating": "C"
        },
        {
          "name": "Total Assets YoY",
          "value": "20.33%",
          "rating": "A"
        },
        {
          "name": "Net Assets YoY",
          "value": "4.70%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "653.36%",
          "rating": "A"
        },
        {
          "name": "OCF YoY",
          "value": "-3.17%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.03",
          "rating": "E"
        },
        {
          "name": "Gearing Ratio",
          "value": "81.12%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 13.16 | 15/54 | 14.96 | 13.81 | 13.32 |
| PB | 0.79 | 4/54 | 1.02 | 0.96 | 0.90 |
| PS (TTM) | 5.06 | 20/54 | 4.53 | 4.17 | 4.02 |
| Dividend Yield | 2.56% | 8/54 | 2.78% | 2.17% | 1.76% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | CITIC Securities Co., Ltd. (600030.SH) | A | A | E | E | A | C |
| 02 | Guotai Haitong (601211.SH) | B | A | E | E | A | C |
| 03 | CSC (601066.SH) | B | A | E | E | A | C |
| 04 | HTSC (601688.SH) | B | B | E | E | B | C |
| 05 | CICC (601995.SH) | B | A | E | E | A | C |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-08T16:00:00.000Z

Total Analysts: **3**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Overweight | 1 | 33% |
| Hold | 2 | 67% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 7.02 |
| Highest Target | 10.99 |
| Lowest Target | 9.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/000728.SZ/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/000728.SZ/norm.md)
- [Related News](https://longbridge.com/en/quote/000728.SZ/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/000728.SZ/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**