---
title: "Newland Digital Technology Co.,Ltd. (000997.SZ)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/000997.SZ.md"
symbol: "000997.SZ"
name: "Newland Digital Technology Co.,Ltd."
industry: "Application Software"
datetime: "2026-05-20T16:24:38.200Z"
locales:
  - [en](https://longbridge.com/en/quote/000997.SZ.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/000997.SZ.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/000997.SZ.md)
---

# Newland Digital Technology Co.,Ltd. (000997.SZ)

## Company Overview

Newland Digital Technology Co.,Ltd. engages in the design, development, sales, operation, and maintenance of financial POS terminal equipment in China. The company offers digital payment terminals, including SmartPOS, SmartECR, traditional POS, barcode payment terminals, multimodal payment terminals, and self-service and industry equipment, as well as intelligent identification terminals comprising data recognition engines, PDAs, multi-form scanners, RFID, industrial intelligent products, and related equipment management software systems. It also provides merchant operations comprising digital payment, SaaS, marketing, and value-added services, as well as telecom digitalization services.

| Item | Detail |
|------|--------|
| Industry | Application Software |
| Exchange | CN Market |
| Website | [dt.newland.com.cn](https://dt.newland.com.cn) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: B
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:09.000Z

**Overall: B (0.39)**

**Industry**: Application Software

| Metric | Value |
|--------|-------|
| Industry Ranking | 5 / 102 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: B

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 18.99% |  |
| Net Profit YoY | -8.50% |  |
| P/B Ratio | 3.18 |  |
| Dividend Ratio | 0.92% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 24022681055.45 |  |
| Revenue | 9417491897.67 |  |

#### Multi Score Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 13.39% | B |
| Profit Margin | 10.44% | B |
| Gross Margin | 31.47% | C |
| Revenue YoY | 18.99% | B |
| Net Profit YoY | -8.50% | D |
| Total Assets YoY | 18.29% | A |
| Net Assets YoY | 6.13% | B |
| Cash Flow Margin | -47.29% | E |
| OCF YoY | 18.99% | B |
| Turnover | 0.68 | B |
| Gearing Ratio | 46.71% | C |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Newland Digital Technology Co.,Ltd.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "18.99%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-8.50%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "3.18",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.92%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "24022681055.45",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "9417491897.67",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "13.39%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "10.44%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "31.47%",
          "rating": "C"
        },
        {
          "name": "Revenue YoY",
          "value": "18.99%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "-8.50%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "18.29%",
          "rating": "A"
        },
        {
          "name": "Net Assets YoY",
          "value": "6.13%",
          "rating": "B"
        },
        {
          "name": "Cash Flow Margin",
          "value": "-47.29%",
          "rating": "E"
        },
        {
          "name": "OCF YoY",
          "value": "18.99%",
          "rating": "B"
        },
        {
          "name": "Turnover",
          "value": "0.68",
          "rating": "B"
        },
        {
          "name": "Gearing Ratio",
          "value": "46.71%",
          "rating": "C"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 24.00 | 3/102 | 28.67 | 25.32 | 22.72 |
| PB | 3.12 | 28/102 | 4.34 | 3.93 | 3.23 |
| PS (TTM) | 2.50 | 7/102 | 3.89 | 3.34 | 2.76 |
| Dividend Yield | 0.94% | 18/102 | 1.99% | 1.67% | 0.84% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Kingsoft Office (688111.SH) | A | A | D | B | B | B |
| 02 | IFLYTEK (002230.SZ) | C | B | B | D | B | B |
| 03 | Thundersoft (300496.SZ) | C | B | B | B | A | B |
| 04 | Intsig (688615.SH) | A | B | C | B | B | B |
| 05 | NEWLAND (000997.SZ) | B | B | B | C | C | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-05T16:00:00.000Z

Total Analysts: **3**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 2 | 67% |
| Overweight | 1 | 33% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 23.24 |
| Highest Target | 38.71 |
| Lowest Target | 38.71 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/000997.SZ/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/000997.SZ/norm.md)
- [Related News](https://longbridge.com/en/quote/000997.SZ/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/000997.SZ/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**