---
title: "Shandong Sun Paper Co., Ltd. (002078.SZ)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/002078.SZ.md"
symbol: "002078.SZ"
name: "Shandong Sun Paper Co., Ltd."
industry: "Paper Products"
datetime: "2026-05-20T09:43:35.516Z"
locales:
  - [en](https://longbridge.com/en/quote/002078.SZ.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/002078.SZ.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/002078.SZ.md)
---

# Shandong Sun Paper Co., Ltd. (002078.SZ)

## Company Overview

Shandong Sunpaper Co., Ltd., together with its subsidiaries, produces and sells paper products in China and internationally. The company operates through six segments: Thermal Power; Pulping; Paper Manufacturing; Chemicals; Building Materials; and Trade. It offers cultural paper, including coated art and uncoated offset paper; industrial kraft paper; packaging paper, such as white and coated cardstock, food cardboard, and cigarette paper; household paper comprising pull-out facial tissues, cored/coreless toilet paper, wet wipes, cotton wipes, paper handkerchiefs, kitchen paper towels, and business paper towels; office paper; specialty paper; and coated base paper, as well as new materials under the Golden Sun, Huaxia Sun, Brilliant Sun, Shenzhou Sun, Jiuzhou Sun, Weier, and other brand names. The company also engages in the production and sale of electricity and steam; production and sale of pulps; production and sale of chemical products for papermaking; production and sale of building materials; trade services; investment management; and seedling cultivation.

| Item | Detail |
|------|--------|
| Industry | Paper Products |
| Exchange | CN Market |
| Website | [www.sunpapergroup.com](https://www.sunpapergroup.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:11.000Z

**Overall: C (0.45)**

**Industry**: Paper Products

| Metric | Value |
|--------|-------|
| Industry Ranking | 1 / 25 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -2.63% |  |
| Net Profit YoY | 7.91% |  |
| P/B Ratio | 1.21 |  |
| Dividend Ratio | 2.97% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 37737337833.86 |  |
| Revenue | 39446790649.14 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 10.77% | B |
| Profit Margin | 8.31% | B |
| Gross Margin | 14.77% | D |
| Revenue YoY | -2.63% | D |
| Net Profit YoY | 7.91% | C |
| Total Assets YoY | 9.31% | B |
| Net Assets YoY | 5.88% | C |
| Cash Flow Margin | 172.78% | B |
| OCF YoY | -2.63% | D |
| Turnover | 0.69 | B |
| Gearing Ratio | 47.67% | C |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Shandong Sun Paper Co., Ltd.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-2.63%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "7.91%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "1.21",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "2.97%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "37737337833.86",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "39446790649.14",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "10.77%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "8.31%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "14.77%",
          "rating": "D"
        },
        {
          "name": "Revenue YoY",
          "value": "-2.63%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "7.91%",
          "rating": "C"
        },
        {
          "name": "Total Assets YoY",
          "value": "9.31%",
          "rating": "B"
        },
        {
          "name": "Net Assets YoY",
          "value": "5.88%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "172.78%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "-2.63%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.69",
          "rating": "B"
        },
        {
          "name": "Gearing Ratio",
          "value": "47.67%",
          "rating": "C"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 11.52 | 1/25 | 13.92 | 13.21 | 12.63 |
| PB | 1.21 | 7/25 | 1.45 | 1.37 | 1.32 |
| PS (TTM) | 0.96 | 8/25 | 1.13 | 1.04 | 0.98 |
| Dividend Yield | 2.97% | 3/25 | 2.63% | 2.21% | 2.07% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | SUN PAPER (002078.SZ) | B | C | B | C | C | C |
| 02 | Xianhe (603733.SH) | B | B | C | D | B | C |
| 03 | MEILI CLOUD (000815.SZ) | B | D | D | B | C | C |
| 04 | QSZY (600103.SH) | D | D | C | B | C | C |
| 05 | SDBH (600966.SH) | D | C | B | D | B | C |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-12T16:00:00.000Z

Total Analysts: **9**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 6 | 67% |
| Overweight | 2 | 22% |
| Sell | 1 | 11% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 13.34 |
| Highest Target | 18.75 |
| Lowest Target | 12.20 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/002078.SZ/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/002078.SZ/norm.md)
- [Related News](https://longbridge.com/en/quote/002078.SZ/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/002078.SZ/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**