---
title: "Astro-century Education & Technology Co.,Ltd. (300654.SZ)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/300654.SZ.md"
symbol: "300654.SZ"
name: "Astro-century Education & Technology Co.,Ltd."
industry: "Media"
datetime: "2026-05-20T22:33:57.406Z"
locales:
  - [en](https://longbridge.com/en/quote/300654.SZ.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/300654.SZ.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/300654.SZ.md)
---

# Astro-century Education & Technology Co.,Ltd. (300654.SZ)

## Company Overview

Astro-century Education&Technology Co.,Ltd engages in planning, design, production, and distribution of supplementary teaching books for primary, junior high and high schools in China. It offers teaching supplementary books such as synchronous learning, test preparation, special topics, tool references, teaching and research lesson plans, etc. The company also provides bookstore, online and offline learning educational products and services. It offers its products under the Zhihong Optimization brand name.

| Item | Detail |
|------|--------|
| Industry | Media |
| Exchange | CN Market |
| Website | [www.sjthedu.com](https://www.sjthedu.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:09.000Z

**Overall: C (0.52)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 50 / 74 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -5.37% |  |
| Net Profit YoY | -38.73% |  |
| P/B Ratio | 4.90 |  |
| Dividend Ratio | 0.48% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 4210589401.76 |  |
| Revenue | 506824656.17 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 2.94% | C |
| Profit Margin | 4.98% | C |
| Gross Margin | 34.19% | C |
| Revenue YoY | -5.37% | D |
| Net Profit YoY | -38.73% | D |
| Total Assets YoY | 0.04% | D |
| Net Assets YoY | 0.20% | C |
| Cash Flow Margin | 44.72% | C |
| OCF YoY | -5.37% | D |
| Turnover | 0.45 | C |
| Gearing Ratio | 22.62% | A |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Astro-century Education & Technology Co.,Ltd.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-5.37%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-38.73%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "4.90",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.48%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "4210589401.76",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "506824656.17",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "2.94%",
          "rating": "C"
        },
        {
          "name": "Profit Margin",
          "value": "4.98%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "34.19%",
          "rating": "C"
        },
        {
          "name": "Revenue YoY",
          "value": "-5.37%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "-38.73%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "0.04%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "0.20%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "44.72%",
          "rating": "C"
        },
        {
          "name": "OCF YoY",
          "value": "-5.37%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.45",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "22.62%",
          "rating": "A"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 158.40 | 35/74 | 113.08 | 101.02 | 93.43 |
| PB | 4.65 | 51/74 | 4.93 | 4.56 | 4.35 |
| PS (TTM) | 7.89 | 60/74 | 8.03 | 7.36 | 6.96 |
| Dividend Yield | 0.51% | 34/74 | 0.55% | 0.52% | 0.48% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Focus Media (002027.SZ) | A | D | C | B | B | B |
| 02 | BlueFocus (300058.SZ) | D | A | A | D | A | B |
| 03 | ECLICKTECH (301171.SZ) | D | B | B | C | A | B |
| 04 | XHW (603888.SH) | B | C | C | A | B | B |
| 05 | Sunwave (002115.SZ) | D | A | A | C | C | B |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/300654.SZ/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/300654.SZ/norm.md)
- [Related News](https://longbridge.com/en/quote/300654.SZ/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/300654.SZ/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**