---
title: "Western Regions Tourism Development Co.,Ltd. (300859.SZ)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/300859.SZ.md"
symbol: "300859.SZ"
name: "Western Regions Tourism Development Co.,Ltd."
industry: "Hotels, Resorts and Cruise Lines"
datetime: "2026-05-19T21:44:35.292Z"
locales:
  - [en](https://longbridge.com/en/quote/300859.SZ.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/300859.SZ.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/300859.SZ.md)
---

# Western Regions Tourism Development Co.,Ltd. (300859.SZ)

## Company Overview

Western Regions Tourism Development Co.,Ltd provides tourism and travel services in China. The company offers tourism transportation, lake sightseeing, tourism resource development, cable cars, sightseeing vehicles, hot spring tourism, international travel agency, and catering services, as well as food and agricultural product sales. The company was formerly known as Xinjiang Tianshan Tianchi Tourism Co., Ltd. Western Regions Tourism Development Co.,Ltd was founded in 2001 and is headquartered in Fukang, China.

| Item | Detail |
|------|--------|
| Industry | Hotels, Resorts and Cruise Lines |
| Exchange | CN Market |
| Website | [www.xylygf.com](https://www.xylygf.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:10.000Z

**Overall: C (0.41)**

**Industry**: Hotels, Resorts and Cruise Lines

| Metric | Value |
|--------|-------|
| Industry Ranking | 17 / 27 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 8.33% |  |
| Net Profit YoY | 12.66% |  |
| P/B Ratio | 5.80 |  |
| Dividend Ratio | 2.12% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 4374568672.96 |  |
| Revenue | 328579655.98 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 10.46% | B |
| Profit Margin | 23.59% | A |
| Gross Margin | -78.64% | E |
| Revenue YoY | 8.33% | B |
| Net Profit YoY | 12.66% | C |
| Total Assets YoY | -0.42% | D |
| Net Assets YoY | 3.51% | C |
| Cash Flow Margin | 165.46% | B |
| OCF YoY | 8.33% | B |
| Turnover | 0.31 | D |
| Gearing Ratio | 26.52% | B |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Western Regions Tourism Development Co.,Ltd.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "8.33%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "12.66%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "5.80",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "2.12%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "4374568672.96",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "328579655.98",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "10.46%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "23.59%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "-78.64%",
          "rating": "E"
        },
        {
          "name": "Revenue YoY",
          "value": "8.33%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "12.66%",
          "rating": "C"
        },
        {
          "name": "Total Assets YoY",
          "value": "-0.42%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "3.51%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "165.46%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "8.33%",
          "rating": "B"
        },
        {
          "name": "Turnover",
          "value": "0.31",
          "rating": "D"
        },
        {
          "name": "Gearing Ratio",
          "value": "26.52%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 56.37 | 13/27 | 90.33 | 84.49 | 79.07 |
| PB | 5.79 | 21/27 | 8.53 | 7.43 | 6.83 |
| PS (TTM) | 13.30 | 27/27 | 20.06 | 18.60 | 17.24 |
| Dividend Yield | 2.13% | 9/27 | 0.84% | 0.79% | 0.75% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | CBMT (603099.SH) | B | B | C | A | B | B |
| 02 | HSTD (600054.SH) | B | C | C | A | B | B |
| 03 | LN Holdings (000524.SZ) | C | C | A | B | B | B |
| 04 | Lijiang Tourism (002033.SZ) | B | B | D | A | B | B |
| 05 | JHT (603199.SH) | B | C | C | A | B | B |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/300859.SZ/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/300859.SZ/norm.md)
- [Related News](https://longbridge.com/en/quote/300859.SZ/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/300859.SZ/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**