---
title: "MoneyMax Financial Services Ltd. (5WJ.SG)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/5WJ.SG.md"
symbol: "5WJ.SG"
name: "MoneyMax Financial Services Ltd."
industry: "Apparel Retail"
datetime: "2026-05-20T04:39:31.393Z"
locales:
  - [en](https://longbridge.com/en/quote/5WJ.SG.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/5WJ.SG.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/5WJ.SG.md)
---

# MoneyMax Financial Services Ltd. (5WJ.SG)

## Company Overview

MoneyMax Financial Services Ltd., an investment holding company, operates as a financial service provider, retailer, and trader of luxury products in Singapore and Malaysia. The company operates in four segments: Pawnbroking; Retail and Trading of Gold and Luxury Items; Secured Lending; and Others. It offers pawnbroking; retail and trading of gold jewellery, timepieces, and bags; automotive financing; property financing; and motor, travel, home, and fire insurance services. The company also engages in property owning, money lending, finance leasing, and insurance agency activities.

| Item | Detail |
|------|--------|
| Industry | Apparel Retail |
| Exchange | SG Market |
| Website | [moneymax.com.sg](https://moneymax.com.sg) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:11.000Z

**Overall: C (0.42)**

**Industry**: Apparel Retail

| Metric | Value |
|--------|-------|
| Industry Ranking | 4 / 6 |
| Industry Median | B |
| Industry Average | C |

- **Style**: Growth - Stocks whose main business is in the growth stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 38.94% |  |
| Net Profit YoY | 87.58% |  |
| P/B Ratio | 3.44 |  |
| Dividend Ratio | 2.03% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 869803690.34 |  |
| Revenue | 541054221.94 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 32.82% | A |
| Profit Margin | 13.23% | B |
| Gross Margin | 37.92% | B |
| Revenue YoY | 38.94% | A |
| Net Profit YoY | 87.58% | A |
| Total Assets YoY | 33.54% | A |
| Net Assets YoY | 36.74% | A |
| Cash Flow Margin | -248.27% | E |
| OCF YoY | 38.94% | A |
| Turnover | 0.50 | C |
| Gearing Ratio | 77.94% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - MoneyMax Financial Services Ltd.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "38.94%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "87.58%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "3.44",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "2.03%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "869803690.34",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "541054221.94",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "32.82%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "13.23%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "37.92%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "38.94%",
          "rating": "A"
        },
        {
          "name": "Net Profit YoY",
          "value": "87.58%",
          "rating": "A"
        },
        {
          "name": "Total Assets YoY",
          "value": "33.54%",
          "rating": "A"
        },
        {
          "name": "Net Assets YoY",
          "value": "36.74%",
          "rating": "A"
        },
        {
          "name": "Cash Flow Margin",
          "value": "-248.27%",
          "rating": "E"
        },
        {
          "name": "OCF YoY",
          "value": "38.94%",
          "rating": "A"
        },
        {
          "name": "Turnover",
          "value": "0.50",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "77.94%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 12.03 | 4/6 | 10.49 | 7.85 | 6.90 |
| PB | 3.41 | 5/6 | 2.95 | 1.91 | 1.50 |
| PS (TTM) | 1.59 | 5/6 | 1.38 | 0.88 | 0.71 |
| Dividend Yield | 2.05% | 2/6 | 2.24% | 1.59% | 0.92% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Aspial Lifestyle (5UF.SG) | A | A | B | E | C | B |
| 02 | Cortina (C41.SG) | B | B | A | B | B | B |
| 03 | Taka Jewellery (42L.SG) | B | A | B | C | C | B |
| 04 | MoneyMax Fin (5WJ.SG) | A | A | C | E | C | C |
| 05 | Second Chance (528.SG) | B | D | E | A | C | C |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-10T16:00:00.000Z

Total Analysts: **2**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 1 | 50% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 0.20 |
| Highest Target | undefined |
| Lowest Target | undefined |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/5WJ.SG/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/5WJ.SG/norm.md)
- [Related News](https://longbridge.com/en/quote/5WJ.SG/news.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**