---
title: "Fanli Digital Technology Co., Ltd (600228.SH)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/600228.SH.md"
symbol: "600228.SH"
name: "Fanli Digital Technology Co., Ltd"
industry: "Interactive Media and Services"
datetime: "2026-05-21T07:39:30.983Z"
locales:
  - [en](https://longbridge.com/en/quote/600228.SH.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/600228.SH.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/600228.SH.md)
---

# Fanli Digital Technology Co., Ltd (600228.SH)

## Company Overview

Fanli Digital Technology Co.,Ltd provides internet and related services in China and internationally. The company offers online shopping guide services; advertising and promotion services, including strategy planning, content creation, ad placement, e-commerce traffic generation, data monitoring, and performance optimization; related platform services; services to small and medium-sized businesses that require order data and advertising strategy management; and technical services, such as order feedback and delivery optimization. It also provides online shopping guide platforms comprising cashback apps, cashback websites, mini-programs, and official accounts; and operates Fanli.com and its Fanli APP, a shopping guide platform. In addition, the company offers big data analytics and personalized recommendation technology, mobile application development technology, shopping guide service technology, and advertising placement services.

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Exchange | CN Market |
| Website | [corp.fanli.com](https://corp.fanli.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: B
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:09.000Z

**Overall: B (0.33)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 3 / 10 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Growth - Stocks whose main business is in the growth stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: B

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 175.13% |  |
| Net Profit YoY | -174.73% |  |
| P/B Ratio | 7.28 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 2778633125.91 |  |
| Revenue | 641231092.07 |  |

#### Multi Score Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -15.35% | E |
| Profit Margin | -9.88% | D |
| Gross Margin | 53.13% | B |
| Revenue YoY | 175.13% | A |
| Net Profit YoY | -174.73% | E |
| Total Assets YoY | -5.09% | D |
| Net Assets YoY | -13.95% | E |
| Cash Flow Margin | 125.98% | B |
| OCF YoY | 175.13% | A |
| Turnover | 1.13 | A |
| Gearing Ratio | 30.82% | B |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Fanli Digital Technology Co., Ltd",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "175.13%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-174.73%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "7.28",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "2778633125.91",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "641231092.07",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "-15.35%",
          "rating": "E"
        },
        {
          "name": "Profit Margin",
          "value": "-9.88%",
          "rating": "D"
        },
        {
          "name": "Gross Margin",
          "value": "53.13%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "175.13%",
          "rating": "A"
        },
        {
          "name": "Net Profit YoY",
          "value": "-174.73%",
          "rating": "E"
        },
        {
          "name": "Total Assets YoY",
          "value": "-5.09%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "-13.95%",
          "rating": "E"
        },
        {
          "name": "Cash Flow Margin",
          "value": "125.98%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "175.13%",
          "rating": "A"
        },
        {
          "name": "Turnover",
          "value": "1.13",
          "rating": "A"
        },
        {
          "name": "Gearing Ratio",
          "value": "30.82%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -43.20 | 8/10 | - | - | - |
| PB | 7.17 | 10/10 | 6.42 | 5.54 | 4.35 |
| PS (TTM) | 4.27 | 2/10 | 8.02 | 7.12 | 6.18 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Focus Tech. (002315.SZ) | A | B | C | B | B | B |
| 02 | Century (300494.SZ) | D | C | B | A | B | B |
| 03 | FLDT (600228.SH) | D | B | A | B | B | B |
| 04 | Kunlun (300418.SZ) | D | B | C | B | B | C |
| 05 | VCG (000681.SZ) | B | C | D | A | D | C |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/600228.SH/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/600228.SH/norm.md)
- [Related News](https://longbridge.com/en/quote/600228.SH/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/600228.SH/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**