---
title: "Jiangsu Phoenix Publishing&Media Corporation Limited (601928.SH)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/601928.SH.md"
symbol: "601928.SH"
name: "Jiangsu Phoenix Publishing&Media Corporation Limited"
industry: "Media"
datetime: "2026-05-21T21:38:43.150Z"
locales:
  - [en](https://longbridge.com/en/quote/601928.SH.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/601928.SH.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/601928.SH.md)
---

# Jiangsu Phoenix Publishing&Media Corporation Limited (601928.SH)

## Company Overview

Jiangsu Phoenix Publishing & Media Corporation Limited engages in the editing, publishing, and distribution of books, newspapers, electronic publications, and audio-visual products in China. The company also engages in the publication and distribution of teaching aids; distribution of general books, textbooks, and teaching aids; sale of teaching equipment; logistics distribution; and the cultural and commercial real estate operation. In addition, it provides data related IT services, comprising data center and broadband resources, operation and maintenance, computer room leasing, bandwidth operation, and cloud services; and production, distribution, artist brokerage, and related service for TV series and movies. Further, the company engages in the research, development, and sale of teaching software, virtual training software, network platforms, and educational apps; development and operation of mobile games; and act as an agent of products of other mobile game companies.

| Item | Detail |
|------|--------|
| Industry | Media |
| Exchange | CN Market |
| Website | [www.ppm.cn](https://www.ppm.cn) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-21T04:30:13.000Z

**Overall: C (0.52)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 14 / 74 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -10.99% |  |
| Net Profit YoY | -2.10% |  |
| P/B Ratio | 1.14 |  |
| Dividend Ratio | 6.57% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 23190270165.84 |  |
| Revenue | 11981972199.04 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 8.44% | B |
| Profit Margin | 14.26% | B |
| Gross Margin | 35.68% | C |
| Revenue YoY | -10.99% | E |
| Net Profit YoY | -2.10% | C |
| Total Assets YoY | -1.84% | D |
| Net Assets YoY | 0.72% | C |
| Cash Flow Margin | 73.35% | C |
| OCF YoY | -10.99% | E |
| Turnover | 0.38 | C |
| Gearing Ratio | 33.30% | B |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Jiangsu Phoenix Publishing&Media Corporation Limited",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-10.99%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-2.10%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "1.14",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "6.57%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "23190270165.84",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "11981972199.04",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "8.44%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "14.26%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "35.68%",
          "rating": "C"
        },
        {
          "name": "Revenue YoY",
          "value": "-10.99%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-2.10%",
          "rating": "C"
        },
        {
          "name": "Total Assets YoY",
          "value": "-1.84%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "0.72%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "73.35%",
          "rating": "C"
        },
        {
          "name": "OCF YoY",
          "value": "-10.99%",
          "rating": "E"
        },
        {
          "name": "Turnover",
          "value": "0.38",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "33.30%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 13.47 | 10/74 | 16.23 | 13.55 | 13.03 |
| PB | 1.13 | 12/74 | 1.41 | 1.30 | 1.26 |
| PS (TTM) | 1.92 | 22/74 | 2.11 | 1.98 | 1.93 |
| Dividend Yield | 6.62% | 3/74 | 6.07% | 5.87% | 4.48% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Focus Media (002027.SZ) | A | D | C | B | B | B |
| 02 | BlueFocus (300058.SZ) | D | A | A | D | A | B |
| 03 | ECLICKTECH (301171.SZ) | D | B | B | C | A | B |
| 04 | XHW (603888.SH) | B | C | C | A | B | B |
| 05 | Sunwave (002115.SZ) | D | A | A | C | C | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-04-28T16:00:00.000Z

Total Analysts: **3**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 3 | 100% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 9.06 |
| Highest Target | 11.50 |
| Lowest Target | 10.51 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/601928.SH/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/601928.SH/norm.md)
- [Related News](https://longbridge.com/en/quote/601928.SH/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/601928.SH/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**