---
title: "Northern United Publishing & Media (Group) Company Limited (601999.SH) — Company Overview"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/601999.SH/overview.md"
symbol: "601999.SH"
name: "Northern United Publishing & Media (Group) Company Limited"
parent: "https://longbridge.com/en/quote/601999.SH.md"
datetime: "2026-04-16T01:57:29.681Z"
locales:
  - [en](https://longbridge.com/en/quote/601999.SH/overview.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/601999.SH/overview.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/601999.SH/overview.md)
---

# Northern United Publishing & Media (Group) Company Limited (601999.SH) — Company Overview

## Basic Information

| Item | Detail |
|------|--------|
| Industry | Media |
| Exchange | CN Market |
| Address | No.29, Shiyi Wei Road, Heping District, Shenyang City, Liaoning Province |
| Website | [www.nupmg.com](https://www.nupmg.com) |

## Company Profile

Northern United Publishing & Media (Group) Company Limited engages in the publication, distribution, and printing of textbooks, supplementary books, general books, and other publications in China. It is involved in the publishing and distribution of teaching materials and electronic audio-visual products; printing of publications, packaging and decoration products, bills, and labels; supply of materials; and publishing integration product development and operation business. The company also publishes books, periodicals, electronic audio-visual products, new media, and other media, as well as integrates traditional and digital publishing, online reading, e-commerce sales, and other businesses. The company was founded in 2006 and is based in Shenyang, China.

## Key Executives

| Name | Title |
|------|-------|
| 陈闯 | 董事长 |
| 温去非 | 董事会秘书 & 副总经理 |
| 费宏伟 | 总经理 |
| 王维良 | 副总经理 |
| 张国际 | 副总经理 |
| 吕丹 | 证券事务代表 |

## Major Shareholders

| Name | Ratio | Report Date |
|------|-------|-------------|
| 辽宁出版集团有限公司 | 67.52% | 2026-04-10 |
| 张沐城 | 1.25% | 2026-04-10 |
| 安伟 | 0.49% | 2026-04-10 |
| 浦忠琴 | 0.42% | 2026-04-10 |
| 中国工商银行股份有限公司-大成中证360互联网+大数据100指数型证券投资基金 | 0.42% | 2026-04-10 |
| 裴占红 | 0.41% | 2026-04-10 |
| 殷士良 | 0.39% | 2026-04-10 |
| 王玉梅 | 0.28% | 2026-04-10 |
| 李好钦 | 0.27% | 2026-04-10 |
| 林昌荣 | 0.24% | 2026-04-10 |

## Business Breakdown

| Segment | Revenue | Ratio |
|---------|---------|-------|
| Publishing Business | 1014865834 | 37.74% |
| Distribution Business | 854171598 | 31.77% |
| Material Sales Business | 515982960 | 19.19% |
| Printing Business | 280379626 | 10.43% |
| Other Business | 23370146 | 0.87% |
| Inter-segment Elimination | -319053632 | % |

```vega-lite
{
  "$schema": "https://vega.github.io/schema/vega-lite/v5.json",
  "title": "Northern United Publishing & Media (Group) Company Limited Business Breakdown",
  "data": {
    "values": [
      {
        "segment": "Publishing Business",
        "ratio": 37.74
      },
      {
        "segment": "Distribution Business",
        "ratio": 31.77
      },
      {
        "segment": "Material Sales Business",
        "ratio": 19.19
      },
      {
        "segment": "Printing Business",
        "ratio": 10.43
      },
      {
        "segment": "Other Business",
        "ratio": 0.87
      },
      {
        "segment": "Inter-segment Elimination",
        "ratio": null
      }
    ]
  },
  "mark": "arc",
  "encoding": {
    "theta": {
      "field": "ratio",
      "type": "quantitative"
    },
    "color": {
      "field": "segment",
      "type": "nominal"
    }
  }
}
```

## Geographic Segments

| Region | Revenue | Ratio |
|--------|---------|-------|
| China | 2426254498 | 100% |


---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**