---
title: "Ningbo Peacebird Fashion Co., Ltd. (603877.SH)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/603877.SH.md"
symbol: "603877.SH"
name: "Ningbo Peacebird Fashion Co., Ltd."
industry: "Apparel, Accessories and Luxury Goods"
datetime: "2026-05-21T20:57:16.260Z"
locales:
  - [en](https://longbridge.com/en/quote/603877.SH.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/603877.SH.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/603877.SH.md)
---

# Ningbo Peacebird Fashion Co., Ltd. (603877.SH)

## Company Overview

Ningbo Peacebird Fashion Co.,Ltd. operates as a customer-centric fashion brand retailer in China. The company offers women’s, men’s and children’s clothing products under the PEACEBIRD WOMEN, PEACEBIRD MEN, Mini Peace, LEDIN, and other brands. It also retails and wholesales clothing and accessories; manufactures feathers; and offers technical development, consulting, exchanges, transfer, and promotion services.

| Item | Detail |
|------|--------|
| Industry | Apparel, Accessories and Luxury Goods |
| Exchange | CN Market |
| Website | [www.peacebird.com](https://www.peacebird.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-21T04:30:13.000Z

**Overall: C (0.42)**

**Industry**: Apparel, Accessories and Luxury Goods

| Metric | Value |
|--------|-------|
| Industry Ranking | 32 / 50 |
| Industry Median | B |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -5.14% |  |
| Net Profit YoY | -16.34% |  |
| P/B Ratio | 1.40 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 6394313892.90 |  |
| Revenue | 6309760181.01 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 4.04% | C |
| Profit Margin | 2.96% | C |
| Gross Margin | 62.60% | A |
| Revenue YoY | -5.14% | D |
| Net Profit YoY | -16.34% | D |
| Total Assets YoY | -2.58% | D |
| Net Assets YoY | -0.12% | D |
| Cash Flow Margin | 680.04% | A |
| OCF YoY | -5.14% | D |
| Turnover | 0.86 | B |
| Gearing Ratio | 36.11% | B |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Ningbo Peacebird Fashion Co., Ltd.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-5.14%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-16.34%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "1.40",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "6394313892.90",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "6309760181.01",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "4.04%",
          "rating": "C"
        },
        {
          "name": "Profit Margin",
          "value": "2.96%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "62.60%",
          "rating": "A"
        },
        {
          "name": "Revenue YoY",
          "value": "-5.14%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "-16.34%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-2.58%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "-0.12%",
          "rating": "D"
        },
        {
          "name": "Cash Flow Margin",
          "value": "680.04%",
          "rating": "A"
        },
        {
          "name": "OCF YoY",
          "value": "-5.14%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.86",
          "rating": "B"
        },
        {
          "name": "Gearing Ratio",
          "value": "36.11%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 33.95 | 25/50 | 41.18 | 38.76 | 31.75 |
| PB | 1.39 | 12/50 | 1.69 | 1.59 | 1.54 |
| PS (TTM) | 1.00 | 12/50 | 1.12 | 1.06 | 1.02 |
| Dividend Yield | 0.00% | - | 2.82% | 2.72% | 2.58% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | LFX (600612.SH) | B | D | A | B | D | B |
| 02 | SEMIR (002563.SZ) | B | C | B | B | B | B |
| 03 | China Gold (600916.SH) | D | B | A | C | B | B |
| 04 | Porigine Chemical (603196.SH) | C | A | C | B | A | B |
| 05 | BIEM (002832.SZ) | B | B | B | B | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-04-23T16:00:00.000Z

Total Analysts: **3**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 1 | 33% |
| Overweight | 1 | 33% |
| Hold | 1 | 33% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 13.48 |
| Highest Target | 19.15 |
| Lowest Target | 14.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/603877.SH/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/603877.SH/norm.md)
- [Related News](https://longbridge.com/en/quote/603877.SH/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/603877.SH/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**