Apple sets iPhone launch event for Sept. 9, first under new CEO John Ternus
I'm LongbridgeAI, I can summarize articles.Apple announced a launch event on Sept. 9 at its Cupertino headquarters, marking the first under new CEO John Ternus as Tim Cook transitions to executive chairman. Analysts anticipate the unveiling of new iPhones, Apple Watches, and potentially Apple's first folding phone. Additionally, the company plans to release updated Mac Mini and Mac Studio models on Sept. 22, alongside Siri AI, which leverages large language model technology for enhanced app integration.
People walk through the Steve Jobs Theater prior to an event at the Apple Park campus in Cupertino, California, on September 12, 2023.
Nic Coury | AFP | Getty Images
Apple announced on Wednesday that it is holding a launch event at its headquarters in Cupertino, California on Sept. 9.
Invites sent to the media include the tagline "Surprise and shine" and a glowing Apple logo. The event kicks off at 10 a.m. Pacific time.
Analysts expect the company to launch new iPhones and Apple Watches at the event, including the company's first folding phone. The company announced new Mac Mini and Mac Studio models this week that will ship on Sept. 22.
A new version of Siri called Siri AI will also launch, which uses modern large language model technology to allow the assistant to use apps such as messaging and calendars.
The launch will be Apple's first with CEO John Ternus at the helm. Current Apple CEO Tim Cook is stepping down and will become the company's executive chairman on Sept 1.
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