---
title: "American Rebel Holdings, Inc. (AREB.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/AREB.US.md"
symbol: "AREB.US"
name: "American Rebel Holdings, Inc."
industry: "Office Services and Supplies"
datetime: "2026-05-19T23:43:46.375Z"
locales:
  - [en](https://longbridge.com/en/quote/AREB.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/AREB.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/AREB.US.md)
---

# American Rebel Holdings, Inc. (AREB.US)

## Company Overview

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand.

| Item | Detail |
|------|--------|
| Industry | Office Services and Supplies |
| Exchange | US Market |
| Website | [americanrebelbeer.com/investor-relations](https://americanrebelbeer.com/investor-relations) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: D
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:12.000Z

**Overall: D (0.61)**

**Industry**: Office Services and Supplies

| Metric | Value |
|--------|-------|
| Industry Ranking | 14 / 14 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: D

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -9.02% |  |
| Net Profit YoY | -81.53% |  |
| P/B Ratio | 0.02 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 140137.60 |  |
| Revenue | 8995976.00 |  |

#### Multi Score Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 8758.36% | A |
| Profit Margin | -401.51% | E |
| Gross Margin | -19.85% | E |
| Revenue YoY | -9.02% | D |
| Net Profit YoY | -81.53% | E |
| Total Assets YoY | 216.58% | A |
| Net Assets YoY | 189.68% | A |
| Cash Flow Margin | 21.26% | D |
| OCF YoY | -9.02% | D |
| Turnover | 0.45 | C |
| Gearing Ratio | 76.61% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - American Rebel Holdings, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-9.02%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-81.53%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.02",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "140137.60",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "8995976.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "8758.36%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "-401.51%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "-19.85%",
          "rating": "E"
        },
        {
          "name": "Revenue YoY",
          "value": "-9.02%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "-81.53%",
          "rating": "E"
        },
        {
          "name": "Total Assets YoY",
          "value": "216.58%",
          "rating": "A"
        },
        {
          "name": "Net Assets YoY",
          "value": "189.68%",
          "rating": "A"
        },
        {
          "name": "Cash Flow Margin",
          "value": "21.26%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-9.02%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.45",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "76.61%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 0.00 | 10/14 | - | - | - |
| PB | 0.02 | 1/14 | 1.70 | 0.47 | 0.05 |
| PS (TTM) | 0.02 | 1/14 | 0.91 | 0.57 | 0.13 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | MSA Safety (MSA.US) | A | C | B | C | C | B |
| 02 | HNI (HNI.US) | C | B | A | D | A | B |
| 03 | Interface (TILE.US) | B | B | A | C | B | B |
| 04 | Compx (CIX.US) | B | C | A | A | C | B |
| 05 | Rectitude (RECT.US) | B | B | A | C | C | B |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/AREB.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/AREB.US/norm.md)
- [Related News](https://longbridge.com/en/quote/AREB.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/AREB.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**