Taobao's Double 11 Campaign Launched Simultaneously Across 20 Global Markets with 1.2M+ Merchants Joining
I'm LongbridgeAI, I can summarize articles.Taobao launched its Double 11 campaign across 20 global markets, involving over 1.2 million merchants. Key initiatives include free shipping in 13 countries and zero-threshold free shipping in Hong Kong, Macau, Singapore, and Malaysia. The product range has expanded to include medium- and large-sized items like furniture, with over 90% available for direct overseas shipping.
Taobao unveiled new overseas initiatives for this year's Double 11 campaign, which will be launched simultaneously across 20 global markets with more than 1.2 million merchants participating. Thirteen countries and regions will offer free shipping services, while Hong Kong, Macau, Singapore and Malaysia will implement "zero-threshold free shipping".
Products sold overseas have also expanded from small and lightweight items to medium- and large-sized categories such as furniture and home improvement building materials. More than 90% of medium- and large-sized products will be available for direct overseas shipping.