---
title: "Baosheng Media Group Holdings Limited (BAOS.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/BAOS.US.md"
symbol: "BAOS.US"
name: "Baosheng Media Group Holdings Limited"
industry: "Media"
datetime: "2026-05-20T16:36:55.497Z"
locales:
  - [en](https://longbridge.com/en/quote/BAOS.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/BAOS.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/BAOS.US.md)
---

# Baosheng Media Group Holdings Limited (BAOS.US)

## Company Overview

Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People’s Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps.

| Item | Detail |
|------|--------|
| Industry | Media |
| Exchange | US Market |
| Website | [www.bsacme.com](https://www.bsacme.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: E
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:15.000Z

**Overall: E (0.81)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 120 / 120 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: E

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -8.83% |  |
| Net Profit YoY | 55.26% |  |
| P/B Ratio | 1.28 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 4193446.07 |  |
| Revenue | 568993.00 |  |

#### Multi Score Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -132.75% | E |
| Profit Margin | -2112.79% | E |
| Gross Margin | 12.55% | D |
| Revenue YoY | -8.83% | D |
| Net Profit YoY | 55.26% | B |
| Total Assets YoY | -41.57% | E |
| Net Assets YoY | -77.82% | E |
| Cash Flow Margin | 18.81% | D |
| OCF YoY | -8.83% | D |
| Turnover | 0.03 | E |
| Gearing Ratio | 73.52% | D |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Baosheng Media Group Holdings Limited",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-8.83%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "55.26%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "1.28",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "4193446.07",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "568993.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "E",
      "indicators": [
        {
          "name": "ROE",
          "value": "-132.75%",
          "rating": "E"
        },
        {
          "name": "Profit Margin",
          "value": "-2112.79%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "12.55%",
          "rating": "D"
        },
        {
          "name": "Revenue YoY",
          "value": "-8.83%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "55.26%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "-41.57%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "-77.82%",
          "rating": "E"
        },
        {
          "name": "Cash Flow Margin",
          "value": "18.81%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-8.83%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.03",
          "rating": "E"
        },
        {
          "name": "Gearing Ratio",
          "value": "73.52%",
          "rating": "D"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -0.35 | 50/120 | - | - | - |
| PB | 1.28 | 41/120 | 0.40 | 0.36 | 0.29 |
| PS (TTM) | 7.37 | 88/120 | 7.60 | 6.42 | 4.79 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | MNTN (MNTN.US) | A | A | A | A | A | A |
| 02 | New York Times (NYT.US) | A | B | A | B | B | B |
| 03 | Trade Desk (TTD.US) | A | B | C | D | B | B |
| 04 | DoubleVerify (DV.US) | B | B | B | A | B | B |
| 05 | Criteo SA (CRTO.US) | B | D | A | C | C | B |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/BAOS.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/BAOS.US/norm.md)
- [Related News](https://longbridge.com/en/quote/BAOS.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/BAOS.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**