---
title: "Baidu, Inc. (BIDU.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/BIDU.US.md"
symbol: "BIDU.US"
name: "Baidu, Inc."
industry: "Interactive Media and Services"
datetime: "2026-05-19T08:45:27.708Z"
locales:
  - [en](https://longbridge.com/en/quote/BIDU.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/BIDU.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/BIDU.US.md)
---

# Baidu, Inc. (BIDU.US)

## Company Overview

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving.

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Exchange | US Market |
| Website | [ir.baidu.com](https://ir.baidu.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:13.000Z

**Overall: C (0.52)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 23 / 96 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Large - The company has stable operations, allowing for dependable long-term returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -1.77% |  |
| Net Profit YoY | -98.43% |  |
| P/B Ratio | 1.20 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 46856193670.89 |  |
| Revenue | 18264625363.52 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 0.15% | D |
| Profit Margin | 1.02% | C |
| Gross Margin | 38.93% | B |
| Revenue YoY | -1.77% | D |
| Net Profit YoY | -98.43% | E |
| Total Assets YoY | 4.06% | C |
| Net Assets YoY | 5.91% | C |
| Cash Flow Margin | 1447.06% | A |
| OCF YoY | -1.77% | D |
| Turnover | 0.28 | D |
| Gearing Ratio | 34.97% | B |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Baidu, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-1.77%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-98.43%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "1.20",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "46856193670.89",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "18264625363.52",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "0.15%",
          "rating": "D"
        },
        {
          "name": "Profit Margin",
          "value": "1.02%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "38.93%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "-1.77%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "-98.43%",
          "rating": "E"
        },
        {
          "name": "Total Assets YoY",
          "value": "4.06%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "5.91%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "1447.06%",
          "rating": "A"
        },
        {
          "name": "OCF YoY",
          "value": "-1.77%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.28",
          "rating": "D"
        },
        {
          "name": "Gearing Ratio",
          "value": "34.97%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 844.43 | 37/96 | 53.45 | 13.12 | 8.56 |
| PB | 1.20 | 28/96 | 1.23 | 1.09 | 0.82 |
| PS (TTM) | 2.57 | 55/96 | 2.55 | 2.26 | 1.64 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Reddit (RDDT.US) | A | A | B | A | B | A |
| 02 | Everquote (EVER.US) | A | A | A | B | B | A |
| 03 | Alphabet (GOOGL.US) | A | B | B | B | B | B |
| 04 | Alphabet - C (GOOG.US) | A | B | B | B | B | B |
| 05 | Meta Platforms (META.US) | A | B | B | B | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-18T04:00:00.000Z

Total Analysts: **34**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 23 | 68% |
| Overweight | 5 | 15% |
| Hold | 4 | 12% |
| Underweight | 1 | 3% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 137.71 |
| Highest Target | 271.78 |
| Lowest Target | 89.46 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/BIDU.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/BIDU.US/norm.md)
- [Related News](https://longbridge.com/en/quote/BIDU.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/BIDU.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**