---
title: "Baidu, Inc. (BIDU.US) — Company Overview"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/BIDU.US/overview.md"
symbol: "BIDU.US"
name: "Baidu, Inc."
parent: "https://longbridge.com/en/quote/BIDU.US.md"
datetime: "2026-04-17T10:17:05.659Z"
locales:
  - [en](https://longbridge.com/en/quote/BIDU.US/overview.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/BIDU.US/overview.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/BIDU.US/overview.md)
---

# Baidu, Inc. (BIDU.US) — Company Overview

## Basic Information

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Exchange | US Market |
| Address | Baidu Campus, No. 10 Shangdi 10th Street, Haidian District, Beijing, China |
| Website | [ir.baidu.com](https://ir.baidu.com) |

## Company Profile

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving.

## Key Executives

| Name | Title |
|------|-------|
| Yanhong Li | Co-Founder, Chairman & CEO |
| Haijian He | Chief Financial Officer |
| Haifeng Wang | Chief Technology Officer |
| Junjie He | Senior VP of Human Resources & Administrative Functions |
| Juan Lin | Director of Investor Relations |
| Xiaodan Liu | Independent Director |
| Jixun Foo | Independent Director |
| Yuanqing Yang | Independent Director |
| Ran Xu | Independent Director |

## Major Shareholders

| Name | Ratio | Report Date |
|------|-------|-------------|
| Yanhong Li | 19.93% | 2026-03-18 |
| BlackRock, Inc. | 3.73% | 2026-03-31 |
| The Vanguard Group, Inc. | 3.44% | 2026-02-28 |
| PRIMECAP Management Company | 3.26% | 2025-12-31 |
| CSOP Asset Management Limited | 1.22% | 2026-04-01 |
| Norges Bank Investment Management | 1.00% | 2025-12-31 |
| Capital Research and Management Company | 0.96% | 2026-03-31 |
| China Asset Management Co. Ltd. | 0.85% | 2026-03-31 |
| Krane Funds Advisors, LLC | 0.81% | 2026-03-31 |
| Hang Seng Investment Management Limited | 0.78% | 2026-03-31 |

## Business Breakdown

| Segment | Revenue | Ratio |
|---------|---------|-------|
| Baidu General Business | 102485000000 | 78.97% |
| iQIYI | 27290000000 | 21.03% |
| Eliminations & Adjustments | -696000000 | % |

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```

## Geographic Segments

| Region | Revenue | Ratio |
|--------|---------|-------|
| People's Republic of China (PRC) | 129079000000 | 100% |


---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**