---
title: "Booking Holdings Inc. (BKNG.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/BKNG.US.md"
symbol: "BKNG.US"
name: "Booking Holdings Inc."
industry: "Hotels, Resorts and Cruise Lines"
datetime: "2026-04-17T00:42:13.021Z"
locales:
  - [en](https://longbridge.com/en/quote/BKNG.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/BKNG.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/BKNG.US.md)
---

# Booking Holdings Inc. (BKNG.US)

## Company Overview

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants.

| Item | Detail |
|------|--------|
| Industry | Hotels, Resorts and Cruise Lines |
| Exchange | US Market |
| Website | [www.bookingholdings.com](https://www.bookingholdings.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-04-16T04:30:17.000Z

**Overall: C (0.49)**

**Industry**: Hotels, Resorts and Cruise Lines

| Metric | Value |
|--------|-------|
| Industry Ranking | 7 / 42 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Large - The company has stable operations, allowing for dependable long-term returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 13.39% |  |
| Net Profit YoY | -8.13% |  |
| P/B Ratio | -26.36 |  |
| Dividend Ratio | 0.85% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 147035590468.50 |  |
| Revenue | 26917000000.00 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -112.61% | E |
| Profit Margin | 20.08% | A |
| Gross Margin | 87.36% | A |
| Revenue YoY | 13.39% | B |
| Net Profit YoY | -8.13% | C |
| Total Assets YoY | 5.62% | C |
| Net Assets YoY | -38.76% | E |
| Cash Flow Margin | 174.11% | B |
| OCF YoY | 13.39% | B |
| Turnover | 0.94 | A |
| Gearing Ratio | 119.06% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Booking Holdings Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "13.39%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-8.13%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "-26.36",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.85%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "147035590468.50",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "26917000000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "-112.61%",
          "rating": "E"
        },
        {
          "name": "Profit Margin",
          "value": "20.08%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "87.36%",
          "rating": "A"
        },
        {
          "name": "Revenue YoY",
          "value": "13.39%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "-8.13%",
          "rating": "C"
        },
        {
          "name": "Total Assets YoY",
          "value": "5.62%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "-38.76%",
          "rating": "E"
        },
        {
          "name": "Cash Flow Margin",
          "value": "174.11%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "13.39%",
          "rating": "B"
        },
        {
          "name": "Turnover",
          "value": "0.94",
          "rating": "A"
        },
        {
          "name": "Gearing Ratio",
          "value": "119.06%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 27.21 | 15/42 | 35.38 | 32.83 | 27.08 |
| PB | -26.36 | 34/42 | - | - | - |
| PS (TTM) | 5.46 | 27/42 | 7.23 | 6.72 | 5.75 |
| Dividend Yield | 0.85% | 12/42 | 0.82% | 0.71% | 0.67% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Airbnb (ABNB.US) | A | C | B | D | B | B |
| 02 | Viking (VIK.US) | A | A | B | E | A | B |
| 03 | Trip.com (TCOM.US) | A | B | D | B | C | B |
| 04 | Amadeus IT Group, S.A. (AMADY.US) | A | B | B | D | B | B |
| 05 | Atour (ATAT.US) | A | A | A | D | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-04-16T04:00:00.000Z

Total Analysts: **39**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 25 | 64% |
| Overweight | 6 | 15% |
| Hold | 8 | 21% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 184.56 |
| Highest Target | 309.84 |
| Lowest Target | 179.80 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/BKNG.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/BKNG.US/norm.md)
- [Related News](https://longbridge.com/en/quote/BKNG.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/BKNG.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**