---
title: "Baozun Inc. (BZUN.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/BZUN.US.md"
symbol: "BZUN.US"
name: "Baozun Inc."
industry: "Broadline Retail"
datetime: "2026-05-20T12:58:23.436Z"
locales:
  - [en](https://longbridge.com/en/quote/BZUN.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/BZUN.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/BZUN.US.md)
---

# Baozun Inc. (BZUN.US)

## Company Overview

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services.

| Item | Detail |
|------|--------|
| Industry | Broadline Retail |
| Exchange | US Market |
| Website | [www.baozun.com](https://www.baozun.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:16.000Z

**Overall: C (0.49)**

**Industry**: Broadline Retail

| Metric | Value |
|--------|-------|
| Industry Ranking | 31 / 46 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 6.52% |  |
| Net Profit YoY | -31.92% |  |
| P/B Ratio | 0.29 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 148750177.28 |  |
| Revenue | 1394008202.36 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -6.41% | D |
| Profit Margin | -2.43% | D |
| Gross Margin | 50.87% | B |
| Revenue YoY | 6.52% | C |
| Net Profit YoY | -31.92% | D |
| Total Assets YoY | -0.94% | D |
| Net Assets YoY | -0.88% | D |
| Cash Flow Margin | -173.66% | E |
| OCF YoY | 6.52% | C |
| Turnover | 1.00 | A |
| Gearing Ratio | 43.33% | C |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Baozun Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "6.52%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-31.92%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.29",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "148750177.28",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "1394008202.36",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "-6.41%",
          "rating": "D"
        },
        {
          "name": "Profit Margin",
          "value": "-2.43%",
          "rating": "D"
        },
        {
          "name": "Gross Margin",
          "value": "50.87%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "6.52%",
          "rating": "C"
        },
        {
          "name": "Net Profit YoY",
          "value": "-31.92%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-0.94%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "-0.88%",
          "rating": "D"
        },
        {
          "name": "Cash Flow Margin",
          "value": "-173.66%",
          "rating": "E"
        },
        {
          "name": "OCF YoY",
          "value": "6.52%",
          "rating": "C"
        },
        {
          "name": "Turnover",
          "value": "1.00",
          "rating": "A"
        },
        {
          "name": "Gearing Ratio",
          "value": "43.33%",
          "rating": "C"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -4.38 | 30/46 | - | - | - |
| PB | 0.29 | 5/46 | 0.35 | 0.31 | 0.29 |
| PS (TTM) | 0.11 | 5/46 | 0.14 | 0.12 | 0.11 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Amazon (AMZN.US) | A | B | A | C | B | B |
| 02 | PDD (PDD.US) | A | B | B | B | B | B |
| 03 | Prosus N.V. (PROSY.US) | A | B | E | B | C | B |
| 04 | Prosus N.V. (PROSF.US) | A | B | E | B | C | B |
| 05 | Mercadolibre (MELI.US) | A | A | B | E | A | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-04-30T04:00:00.000Z

Total Analysts: **7**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 5 | 71% |
| Hold | 2 | 29% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 2.56 |
| Highest Target | 6.02 |
| Lowest Target | 2.72 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/BZUN.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/BZUN.US/norm.md)
- [Related News](https://longbridge.com/en/quote/BZUN.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/BZUN.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**