---
title: "Choice Hotels International, Inc. (CHH.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/CHH.US.md"
symbol: "CHH.US"
name: "Choice Hotels International, Inc."
industry: "Hotels, Resorts and Cruise Lines"
datetime: "2026-04-15T01:51:25.498Z"
locales:
  - [en](https://longbridge.com/en/quote/CHH.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/CHH.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/CHH.US.md)
---

# Choice Hotels International, Inc. (CHH.US)

## Company Overview

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. The company was founded in 1939 and is headquartered in North Bethesda, Maryland.

| Item | Detail |
|------|--------|
| Industry | Hotels, Resorts and Cruise Lines |
| Exchange | US Market |
| Website | [www.choicehotels.com](https://www.choicehotels.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-04-14T04:30:16.000Z

**Overall: C (0.48)**

**Industry**: Hotels, Resorts and Cruise Lines

| Metric | Value |
|--------|-------|
| Industry Ranking | 16 / 42 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 3.59% |  |
| Net Profit YoY | 23.49% |  |
| P/B Ratio | 29.48 |  |
| Dividend Ratio | 1.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 5343099200.46 |  |
| Revenue | 980589000.00 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 541.59% | A |
| Profit Margin | 37.73% | A |
| Gross Margin | 90.65% | A |
| Revenue YoY | 3.59% | C |
| Net Profit YoY | 23.49% | B |
| Total Assets YoY | 15.32% | B |
| Net Assets YoY | 500.32% | A |
| Cash Flow Margin | 73.46% | C |
| OCF YoY | 3.59% | C |
| Turnover | 0.36 | C |
| Gearing Ratio | 93.79% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Choice Hotels International, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "3.59%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "23.49%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "29.48",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "1.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "5343099200.46",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "980589000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "541.59%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "37.73%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "90.65%",
          "rating": "A"
        },
        {
          "name": "Revenue YoY",
          "value": "3.59%",
          "rating": "C"
        },
        {
          "name": "Net Profit YoY",
          "value": "23.49%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "15.32%",
          "rating": "B"
        },
        {
          "name": "Net Assets YoY",
          "value": "500.32%",
          "rating": "A"
        },
        {
          "name": "Cash Flow Margin",
          "value": "73.46%",
          "rating": "C"
        },
        {
          "name": "OCF YoY",
          "value": "3.59%",
          "rating": "C"
        },
        {
          "name": "Turnover",
          "value": "0.36",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "93.79%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 14.51 | 6/42 | 18.91 | 15.20 | 12.33 |
| PB | 29.48 | 23/42 | 32.22 | 28.61 | 26.52 |
| PS (TTM) | 5.45 | 29/42 | 7.34 | 6.13 | 5.16 |
| Dividend Yield | 1.00% | 11/42 | 1.18% | 1.05% | 0.91% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Airbnb (ABNB.US) | A | C | B | D | B | B |
| 02 | Viking (VIK.US) | A | A | B | E | A | B |
| 03 | Trip.com (TCOM.US) | A | B | D | B | C | B |
| 04 | Amadeus IT Group, S.A. (AMADY.US) | A | B | B | D | B | B |
| 05 | Atour (ATAT.US) | A | A | A | D | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-04-10T04:00:00.000Z

Total Analysts: **16**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 2 | 13% |
| Overweight | 1 | 6% |
| Hold | 9 | 56% |
| Underweight | 2 | 13% |
| Sell | 2 | 13% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 116.75 |
| Highest Target | 129.00 |
| Lowest Target | 83.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/CHH.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/CHH.US/norm.md)
- [Related News](https://longbridge.com/en/quote/CHH.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/CHH.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**