---
title: "Cheer Holding, Inc. (CHR.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/CHR.US.md"
symbol: "CHR.US"
name: "Cheer Holding, Inc."
industry: "Interactive Media and Services"
datetime: "2026-05-20T23:46:30.242Z"
locales:
  - [en](https://longbridge.com/en/quote/CHR.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/CHR.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/CHR.US.md)
---

# Cheer Holding, Inc. (CHR.US)

## Company Overview

Cheer Holding, Inc., through its subsidiaries, engages in the provision of advertisement and content production services in the People’s Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. It also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content and develops lifestyle short videos and interactive live-broadcasting; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games.

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Exchange | US Market |
| Website | [ir.gsmg.co](https://ir.gsmg.co) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: B
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:16.000Z

**Overall: B (0.39)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 19 / 96 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: B

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 1.11% |  |
| Net Profit YoY | -1.34% |  |
| P/B Ratio | 0.01 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 3008023.26 |  |
| Revenue | 148835000.00 |  |

#### Multi Score Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 7.59% | B |
| Profit Margin | 17.21% | A |
| Gross Margin | 70.97% | A |
| Revenue YoY | 1.11% | C |
| Net Profit YoY | -1.34% | C |
| Total Assets YoY | 15.90% | B |
| Net Assets YoY | 21.21% | A |
| Cash Flow Margin | 70.03% | C |
| OCF YoY | 1.11% | C |
| Turnover | 0.40 | C |
| Gearing Ratio | 7.95% | A |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Cheer Holding, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "1.11%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-1.34%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.01",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "3008023.26",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "148835000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "7.59%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "17.21%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "70.97%",
          "rating": "A"
        },
        {
          "name": "Revenue YoY",
          "value": "1.11%",
          "rating": "C"
        },
        {
          "name": "Net Profit YoY",
          "value": "-1.34%",
          "rating": "C"
        },
        {
          "name": "Total Assets YoY",
          "value": "15.90%",
          "rating": "B"
        },
        {
          "name": "Net Assets YoY",
          "value": "21.21%",
          "rating": "A"
        },
        {
          "name": "Cash Flow Margin",
          "value": "70.03%",
          "rating": "C"
        },
        {
          "name": "OCF YoY",
          "value": "1.11%",
          "rating": "C"
        },
        {
          "name": "Turnover",
          "value": "0.40",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "7.95%",
          "rating": "A"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 0.12 | 1/96 | 0.67 | 0.33 | 0.12 |
| PB | 0.01 | 1/96 | 0.06 | 0.02 | 0.01 |
| PS (TTM) | 0.02 | 2/96 | 0.12 | 0.05 | 0.02 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Reddit (RDDT.US) | A | A | B | A | B | A |
| 02 | Everquote (EVER.US) | A | A | A | B | B | A |
| 03 | Alphabet (GOOGL.US) | A | B | B | B | B | B |
| 04 | Alphabet - C (GOOG.US) | A | B | B | B | B | B |
| 05 | Meta Platforms (META.US) | A | B | B | B | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2022-03-14T04:00:00.000Z

Total Analysts: **1**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 1 | 100% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 1.78 |
| Highest Target | 11250.00 |
| Lowest Target | 11250.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/CHR.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/CHR.US/norm.md)
- [Related News](https://longbridge.com/en/quote/CHR.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/CHR.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**