---
title: "Traeger, Inc. (COOK.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/COOK.US.md"
symbol: "COOK.US"
name: "Traeger, Inc."
industry: "Household Appliances"
datetime: "2026-05-20T01:26:51.096Z"
locales:
  - [en](https://longbridge.com/en/quote/COOK.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/COOK.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/COOK.US.md)
---

# Traeger, Inc. (COOK.US)

## Company Overview

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company’s wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats.

| Item | Detail |
|------|--------|
| Industry | Household Appliances |
| Exchange | US Market |
| Website | [www.traeger.com](https://www.traeger.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: D
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:14.000Z

**Overall: D (0.72)**

**Industry**: Household Appliances

| Metric | Value |
|--------|-------|
| Industry Ranking | 8 / 11 |
| Industry Median | D |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: D

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -15.29% |  |
| Net Profit YoY | -270.31% |  |
| P/B Ratio | 0.78 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 135685350.00 |  |
| Revenue | 510303000.00 |  |

#### Multi Score Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -49.07% | E |
| Profit Margin | -21.84% | D |
| Gross Margin | 45.73% | B |
| Revenue YoY | -15.29% | E |
| Net Profit YoY | -270.31% | E |
| Total Assets YoY | -19.86% | E |
| Net Assets YoY | -37.47% | E |
| Cash Flow Margin | -53.15% | E |
| OCF YoY | -15.29% | E |
| Turnover | 0.69 | B |
| Gearing Ratio | 73.58% | D |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Traeger, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-15.29%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-270.31%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.78",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "135685350.00",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "510303000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "-49.07%",
          "rating": "E"
        },
        {
          "name": "Profit Margin",
          "value": "-21.84%",
          "rating": "D"
        },
        {
          "name": "Gross Margin",
          "value": "45.73%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "-15.29%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-270.31%",
          "rating": "E"
        },
        {
          "name": "Total Assets YoY",
          "value": "-19.86%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "-37.47%",
          "rating": "E"
        },
        {
          "name": "Cash Flow Margin",
          "value": "-53.15%",
          "rating": "E"
        },
        {
          "name": "OCF YoY",
          "value": "-15.29%",
          "rating": "E"
        },
        {
          "name": "Turnover",
          "value": "0.69",
          "rating": "B"
        },
        {
          "name": "Gearing Ratio",
          "value": "73.58%",
          "rating": "D"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -1.22 | 8/11 | - | - | - |
| PB | 0.78 | 4/11 | 0.80 | 0.66 | 0.56 |
| PS (TTM) | 0.27 | 4/11 | 0.32 | 0.25 | 0.20 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | SharkNinja (SN.US) | A | B | A | C | B | B |
| 02 | Cricut (CRCT.US) | A | D | A | B | C | B |
| 03 | Viomi Tech (VIOT.US) | B | B | A | B | B | B |
| 04 | Whirlpool (WHR.US) | C | C | A | E | C | C |
| 05 | Hamilton Beach Brand (HBB.US) | B | D | A | C | D | C |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-18T04:00:00.000Z

Total Analysts: **7**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 1 | 14% |
| Hold | 6 | 86% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 54.50 |
| Highest Target | 75.00 |
| Lowest Target | 37.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/COOK.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/COOK.US/norm.md)
- [Related News](https://longbridge.com/en/quote/COOK.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/COOK.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**