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DoorDash data shows Reese’s holds top US Halloween candy spot for third straight year

PUBT
Sep 10, 2026 at 01:07 PM
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DoorDash data reveals Reese's maintained the top US Halloween candy spot for a third consecutive year in October 2025. Sour and fruity candies gained market share, with Airheads rising to seventh and Haribo entering the top 10 by displacing Twix. Non-candy orders shifted toward spicy snacks, led by Takis. Delivery spikes occurred between 7–10 a.m. and 6 p.m., with pizza orders increasing 20%.

  • DoorDash data for October 2025 signaled resilient seasonal demand for Halloween candy, led by Reese’s for a third consecutive year. * Sour and fruity candy gained share, with Airheads rising to seventh; Haribo entered the top 10, displacing Twix. * Haribo accelerated further in recent months, overtaking Nerds in total orders, pointing to potential shelf-space and promotional shifts. * Non-candy mix rotated toward spicy snacks, with Takis taking the top spot, replacing pretzels or Goldfish. * Order spikes clustered 7–10 a.m. and 6 p.m. on Halloween; pizza orders rose 20%, indicating a predictable delivery surge window. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoorDash Inc. published the original content used to generate this news brief on September 10, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here

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