---
title: "Direct Digital Holdings, Inc. (DRCT.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/DRCT.US.md"
symbol: "DRCT.US"
name: "Direct Digital Holdings, Inc."
industry: "Media"
datetime: "2026-05-21T14:22:28.301Z"
locales:
  - [en](https://longbridge.com/en/quote/DRCT.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/DRCT.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/DRCT.US.md)
---

# Direct Digital Holdings, Inc. (DRCT.US)

## Company Overview

Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses.

| Item | Detail |
|------|--------|
| Industry | Media |
| Exchange | US Market |
| Website | [www.directdigitalholdings.com](https://www.directdigitalholdings.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-21T04:30:16.000Z

**Overall: C (0.58)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 59 / 120 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -31.04% |  |
| Net Profit YoY | -235.88% |  |
| P/B Ratio | -0.57 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 2600220.00 |  |
| Revenue | 33217000.00 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 441.17% | A |
| Profit Margin | -65.75% | E |
| Gross Margin | 33.86% | C |
| Revenue YoY | -31.04% | E |
| Net Profit YoY | -235.88% | E |
| Total Assets YoY | -19.14% | E |
| Net Assets YoY | 58.31% | A |
| Cash Flow Margin | 27.61% | D |
| OCF YoY | -31.04% | E |
| Turnover | 1.54 | A |
| Gearing Ratio | 150.48% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Direct Digital Holdings, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-31.04%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-235.88%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "-0.57",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "2600220.00",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "33217000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "441.17%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "-65.75%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "33.86%",
          "rating": "C"
        },
        {
          "name": "Revenue YoY",
          "value": "-31.04%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-235.88%",
          "rating": "E"
        },
        {
          "name": "Total Assets YoY",
          "value": "-19.14%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "58.31%",
          "rating": "A"
        },
        {
          "name": "Cash Flow Margin",
          "value": "27.61%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-31.04%",
          "rating": "E"
        },
        {
          "name": "Turnover",
          "value": "1.54",
          "rating": "A"
        },
        {
          "name": "Gearing Ratio",
          "value": "150.48%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -0.10 | 41/120 | - | - | - |
| PB | -0.57 | 93/120 | - | - | - |
| PS (TTM) | 0.08 | 10/120 | 0.22 | 0.11 | 0.06 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | MNTN (MNTN.US) | A | A | A | A | A | A |
| 02 | New York Times (NYT.US) | A | B | A | B | B | B |
| 03 | Trade Desk (TTD.US) | A | B | C | D | B | B |
| 04 | DoubleVerify (DV.US) | B | B | B | A | B | B |
| 05 | Criteo SA (CRTO.US) | B | D | A | C | C | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-12T04:00:00.000Z

Total Analysts: **2**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Overweight | 1 | 50% |
| Hold | 1 | 50% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 3.62 |
| Highest Target | 8.00 |
| Lowest Target | 8.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/DRCT.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/DRCT.US/norm.md)
- [Related News](https://longbridge.com/en/quote/DRCT.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/DRCT.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**