EBAY

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Weekly Recap | eBay +7.21%, closing in on record highs

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The Week

eBay (EBAY) rose 7.21% this week to close at $120.28, while the S&P 500 fell 1.95%, leaving the stock about 9.16 percentage points ahead of the benchmark. The week opened quietly, firmed on Tuesday, then surged on Thursday to a high of $124.59. Friday saw some giveback to $120.28, leaving a pattern of a sharp midweek rally followed by consolidation near the highs.

Key Events

The week centred on broker views and price momentum. After Monday’s close, Morgan Stanley named eBay a top pick, and the stock jumped 5% for its largest intraday gain in five months. Strength carried through Friday, when the shares touched a fresh all-time high. Wells Fargo cut its target from $92 to $91, while Bernstein kept a hold rating, leaving a mixed picture. The Times also reported that UK finance minister Healey plans to target online marketplaces in a tax crackdown, adding a regulatory item to watch.

Analyst Ratings

Of 32 covering institutions, 8 rate eBay buy, 4 rate it overweight, 17 rate it hold, and 3 rate it sell. The consensus rating is hold, with a consensus target of $116.26, about 3.34% below the spot price. Targets range from $71 to $145, showing wide dispersion. eBay ranks 5th out of 26 stocks in its industry, placing it near the top.

The Week Ahead

US housing data and weekly crude inventory figures will set the macro tone early next week. The main event arrives on 28 October, when eBay reports third-quarter fiscal 2026 results after the close. Estimates call for EPS of $1.0108 and revenue of $3.106 billion. With the stock near record highs and analyst targets divided, this print will be the key test of the recent advance.

In Short

eBay sharply outperformed the market this week, helped by a top-pick call from Morgan Stanley and a move to fresh highs. The ratings backdrop is split: the consensus target sits below spot and the target range is unusually wide, while the latest session’s flow shows large and medium orders net selling against small-order net buying. The next checkpoint is the late-October earnings report, which will show whether current levels can hold.

This article is generated by LongbridgeAI from market data, for information only and not investment advice.

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