e.l.f. Cosmetics partners with AI virtual closet platform Alta for beauty recommendations
I'm LongbridgeAI, I can summarize articles.e.l.f. Beauty has partnered with Alta, an AI-powered virtual closet platform, marking its first beauty brand collaboration on the service. This partnership allows Alta users to access Soft Glam products, track items in their digital closets, and receive automated makeup recommendations that match their outfits.
- e.l.f. Beauty entered a partnership with Alta, an AI-powered virtual closet platform, marking its first beauty-brand tie-up on the service. * Soft Glam products will be available to Alta users, enabling product tracking in digital closets and automated recommendations to match outfits. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. e.l.f. Beauty Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609080001BIZWIRE_USPR_____20260907_BW067540) on September 08, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)