---
title: "Phoenix New Media Limited (FENG.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/FENG.US.md"
symbol: "FENG.US"
name: "Phoenix New Media Limited"
industry: "Interactive Media and Services"
datetime: "2026-05-20T15:39:30.427Z"
locales:
  - [en](https://longbridge.com/en/quote/FENG.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/FENG.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/FENG.US.md)
---

# Phoenix New Media Limited (FENG.US)

## Company Overview

Phoenix New Media Limited provides content through an integrated Internet platform in the People’s Republic of China. It operates in two segments, Net Advertising Services and Paid Services. The company provides various interest-based content verticals, such as news, military affairs, video, technology, finance, entertainment, automobiles, sports, real estate, home living, fashion, and history through its website, ifeng.com; and interactive services, including comment postings and user surveys. It also provides mobile newspaper and mobile video services, as well as e-commerce and wireless value-added services.

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Exchange | US Market |
| Website | [www.ifeng.com](https://www.ifeng.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:13.000Z

**Overall: C (0.41)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 54 / 96 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 15.84% |  |
| Net Profit YoY | 123.71% |  |
| P/B Ratio | 0.12 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 20385648.60 |  |
| Revenue | 113413613.75 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 1.15% | D |
| Profit Margin | 1.66% | C |
| Gross Margin | 53.48% | B |
| Revenue YoY | 15.84% | B |
| Net Profit YoY | 123.71% | A |
| Total Assets YoY | 4.07% | C |
| Net Assets YoY | 5.68% | C |
| Cash Flow Margin | 0.00% | D |
| OCF YoY | 15.84% | B |
| Turnover | 0.50 | C |
| Gearing Ratio | 31.85% | B |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Phoenix New Media Limited",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "15.84%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "123.71%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.12",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "20385648.60",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "113413613.75",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "1.15%",
          "rating": "D"
        },
        {
          "name": "Profit Margin",
          "value": "1.66%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "53.48%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "15.84%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "123.71%",
          "rating": "A"
        },
        {
          "name": "Total Assets YoY",
          "value": "4.07%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "5.68%",
          "rating": "C"
        },
        {
          "name": "Cash Flow Margin",
          "value": "0.00%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "15.84%",
          "rating": "B"
        },
        {
          "name": "Turnover",
          "value": "0.50",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "31.85%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 10.82 | 15/96 | 458.32 | 450.66 | 437.95 |
| PB | 0.12 | 5/96 | 0.18 | 0.16 | 0.13 |
| PS (TTM) | 0.18 | 5/96 | 0.28 | 0.24 | 0.20 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Reddit (RDDT.US) | A | A | B | A | B | A |
| 02 | Everquote (EVER.US) | A | A | A | B | B | A |
| 03 | Alphabet (GOOGL.US) | A | B | B | B | B | B |
| 04 | Alphabet - C (GOOG.US) | A | B | B | B | B | B |
| 05 | Meta Platforms (META.US) | A | B | B | B | B | B |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/FENG.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/FENG.US/norm.md)
- [Related News](https://longbridge.com/en/quote/FENG.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/FENG.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**