The Week

Hasbro (HAS) fell 1.07% this week to close at $91.54. The S&P 500 dropped 0.8%, leaving the stock to underperform by about 0.27 percentage points. The week started soft: Tuesday opened at $91.915 and prices drifted lower over the next two sessions, touching $87.72 on Thursday. Friday brought a stronger rebound to an intraday high of $93.025, but the close still sat below last week’s finish of $92.53. The weekly range worked out to 5.77%.

Key Events

Company-specific news was fairly quiet. The main announcement was Hasbro’s Q3 2026 dividend of R$ 1.21 per unit, payable September 9. For most of the week, market commentary framed Hasbro as lagging competitors: Tuesday, Wednesday and Thursday all carried similar headlines, even as Thursday’s share price ticked higher. Friday flipped the script, with the stock described as outperforming competitors on a strong trading day. There were no major product, earnings or regulatory developments, so the week’s moves largely reflect sector rotation rather than company fundamentals.

Analyst Ratings

Sixteen brokers cover Hasbro. Of these, 10 rate it buy, 3 overweight, 2 hold and 1 has no opinion; there are no underweight or sell ratings. The consensus recommendation is strong buy, with a consensus target of $109.64286, implying roughly 19.78% upside from the current $91.54. Targets range from $90 to $120, with the spread concentrated at the high end. Hasbro ranks 7th out of 27 companies in its industry, placing it in the upper-middle of the group.

The Week Ahead

Macro data picks up next week. Tuesday brings the New York Fed manufacturing index, with a prior reading of 20.6 and a forecast of 14.75. Wednesday is packed with retail figures: retail sales ex-autos (prior -0.3, forecast 0.6), headline retail sales (prior -0.6, forecast 0.9), retail sales control (prior -0.4, forecast 0.4) and the NAHB housing market index (prior 35, forecast 34). As a consumer and leisure play, Hasbro tends to be sensitive to retail demand signals, so these releases are worth watching for sector momentum.

In Short

Hasbro finished the week slightly lower but with a strong Friday turnaround. The sell-side skew is clearly constructive: 13 of 16 brokers rate it buy or overweight, and the consensus target stands about 19.78% above spot. Valuation sits near 16.26x P/E with a dividend yield of roughly 3.06%. On the latest session, large and medium lots were net buyers while small lots sold. The key question ahead is whether next week’s retail-heavy macro calendar gives the consumer sector a fresh direction, and whether the stock can hold above $90.

This article is generated by LongbridgeAI from market data, for information only and not investment advice.