---
title: "Harley-Davidson, Inc. (HOG.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/HOG.US.md"
symbol: "HOG.US"
name: "Harley-Davidson, Inc."
industry: "Motorcycle Manufacturers"
datetime: "2026-05-20T10:34:51.781Z"
locales:
  - [en](https://longbridge.com/en/quote/HOG.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/HOG.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/HOG.US.md)
---

# Harley-Davidson, Inc. (HOG.US)

## Company Overview

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

| Item | Detail |
|------|--------|
| Industry | Motorcycle Manufacturers |
| Exchange | US Market |
| Website | [www.harley-davidson.com](https://www.harley-davidson.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: D
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-20T04:30:15.000Z

**Overall: D (0.60)**

**Industry**: Motorcycle Manufacturers

| Metric | Value |
|--------|-------|
| Industry Ranking | 7 / 15 |
| Industry Median | D |
| Industry Average | D |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: D

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -9.82% |  |
| Net Profit YoY | -34.82% |  |
| P/B Ratio | 0.83 |  |
| Dividend Ratio | 3.11% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 2548483027.20 |  |
| Revenue | 4316497000.00 |  |

#### Multi Score Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 7.38% | B |
| Profit Margin | 5.34% | C |
| Gross Margin | 24.56% | C |
| Revenue YoY | -9.82% | E |
| Net Profit YoY | -34.82% | D |
| Total Assets YoY | -41.48% | E |
| Net Assets YoY | -2.95% | D |
| Cash Flow Margin | 86.53% | C |
| OCF YoY | -9.82% | E |
| Turnover | 0.44 | C |
| Gearing Ratio | 57.49% | D |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Harley-Davidson, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-9.82%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "-34.82%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.83",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "3.11%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "2548483027.20",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "4316497000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "7.38%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "5.34%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "24.56%",
          "rating": "C"
        },
        {
          "name": "Revenue YoY",
          "value": "-9.82%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-34.82%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-41.48%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "-2.95%",
          "rating": "D"
        },
        {
          "name": "Cash Flow Margin",
          "value": "86.53%",
          "rating": "C"
        },
        {
          "name": "OCF YoY",
          "value": "-9.82%",
          "rating": "E"
        },
        {
          "name": "Turnover",
          "value": "0.44",
          "rating": "C"
        },
        {
          "name": "Gearing Ratio",
          "value": "57.49%",
          "rating": "D"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 11.06 | 1/15 | 13.39 | 7.89 | 5.63 |
| PB | 0.83 | 3/15 | 0.98 | 0.87 | 0.69 |
| PS (TTM) | 0.59 | 8/15 | 0.73 | 0.60 | 0.53 |
| Dividend Yield | 3.11% | 1/15 | 3.51% | 2.99% | 2.67% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Niu Tech  (NIU.US) | D | B | A | D | C | C |
| 02 | Massimo (MAMO.US) | B | D | A | C | D | C |
| 03 | Lobo Tech (LOBO.US) | E | C | A | D | C | C |
| 04 | SRIVARU HOLDING LIMITED (SVUHF.US) | E | B | E | A | B | C |
| 05 | EZGO Tech (EZGO.US) | E | C | D | B | C | C |

## Institutional View

### Analyst Rating Distribution

> As of 2026-05-19T04:00:00.000Z

Total Analysts: **16**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 5 | 31% |
| Hold | 9 | 56% |
| Sell | 2 | 13% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 23.36 |
| Highest Target | 32.00 |
| Lowest Target | 12.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/HOG.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/HOG.US/norm.md)
- [Related News](https://longbridge.com/en/quote/HOG.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/HOG.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**