---
title: "BIDU ADR US (K3SD.SG)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/K3SD.SG.md"
symbol: "K3SD.SG"
name: "BIDU ADR US"
industry: "Interactive Media and Services"
datetime: "2026-05-19T11:06:30.438Z"
locales:
  - [en](https://longbridge.com/en/quote/K3SD.SG.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/K3SD.SG.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/K3SD.SG.md)
---

# BIDU ADR US (K3SD.SG)

## Company Overview

Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People’s Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI.

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Exchange | SG Market |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-05-19T04:30:11.000Z

**Overall: C (0.43)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 3 / 4 |
| Industry Median | B |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -0.52% |  |
| Net Profit YoY | 32.56% |  |
| P/B Ratio | 0.00 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 0.00 |  |
| Revenue | 23770067131.34 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 9.83% | B |
| Profit Margin | 19.42% | A |
| Gross Margin | 46.11% | B |
| Revenue YoY | -0.52% | D |
| Net Profit YoY | 32.56% | B |
| Total Assets YoY | 8.82% | B |
| Net Assets YoY | 7.69% | B |
| Cash Flow Margin | 526.96% | A |
| OCF YoY | -0.52% | D |
| Turnover | 0.31 | D |
| Gearing Ratio | 36.10% | B |

```chart-data:radar
{
  "title": "Longbridge Financial Score - BIDU ADR US",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-0.52%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "32.56%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.00",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "0.00",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "23770067131.34",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "9.83%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "19.42%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "46.11%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "-0.52%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "32.56%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "8.82%",
          "rating": "B"
        },
        {
          "name": "Net Assets YoY",
          "value": "7.69%",
          "rating": "B"
        },
        {
          "name": "Cash Flow Margin",
          "value": "526.96%",
          "rating": "A"
        },
        {
          "name": "OCF YoY",
          "value": "-0.52%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.31",
          "rating": "D"
        },
        {
          "name": "Gearing Ratio",
          "value": "36.10%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 9.40 | 2/4 | 9.40 | 9.40 | 9.40 |
| PB | 0.89 | 2/4 | 0.89 | 0.89 | 0.89 |
| PS (TTM) | 1.78 | 2/4 | 1.78 | 1.78 | 1.78 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Tencent HK SDR 10to1 (HTCD.SG) | A | B | C | C | B | B |
| 02 | Kuaishou HK SDR 5to1 (HKUD.SG) | A | B | A | C | B | B |
| 03 | BIDU ADR US (K3SD.SG) | B | C | D | B | B | C |
| 04 | Baidu HK SDR 10to1 (HBUD.SG) | C | D | D | B | D | D |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/K3SD.SG/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/K3SD.SG/norm.md)
- [Related News](https://longbridge.com/en/quote/K3SD.SG/news.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**