---
title: "36Kr Holdings Inc. (KRKR.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/KRKR.US.md"
symbol: "KRKR.US"
name: "36Kr Holdings Inc."
industry: "Interactive Media and Services"
datetime: "2026-04-16T09:23:17.726Z"
locales:
  - [en](https://longbridge.com/en/quote/KRKR.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/KRKR.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/KRKR.US.md)
---

# 36Kr Holdings Inc. (KRKR.US)

## Company Overview

36Kr Holdings Inc. provides content and business services in the People's Republic of China. It generates and distributes various content, including reports on companies and industries, market updates, editorials, and commentaries, as well as original video and audio content for technology, consumer, retail, healthcare, media and entertainment, and enterprise services industries. The company also provides online advertising services; enterprise value-added services, such as integrated marketing, advertisement agent, online/offline event, and consulting services; and subscription services to individuals and institutional investors.

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Exchange | US Market |
| Website | [www.36Kr.com](https://www.36Kr.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-04-16T04:30:18.000Z

**Overall: C (0.47)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 56 / 94 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -0.46% |  |
| Net Profit YoY | 108.25% |  |
| P/B Ratio | 0.38 |  |
| Dividend Ratio | 0.00% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 6956233.93 |  |
| Revenue | 31948779.93 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 9.05% | B |
| Profit Margin | 4.90% | C |
| Gross Margin | 57.69% | B |
| Revenue YoY | -0.46% | D |
| Net Profit YoY | 108.25% | A |
| Total Assets YoY | 12.38% | B |
| Net Assets YoY | 13.89% | B |
| Cash Flow Margin | 0.00% | D |
| OCF YoY | -0.46% | D |
| Turnover | 0.79 | B |
| Gearing Ratio | 56.61% | D |

```chart-data:radar
{
  "title": "Longbridge Financial Score - 36Kr Holdings Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-0.46%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "108.25%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "0.38",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "0.00%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "6956233.93",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "31948779.93",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "9.05%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "4.90%",
          "rating": "C"
        },
        {
          "name": "Gross Margin",
          "value": "57.69%",
          "rating": "B"
        },
        {
          "name": "Revenue YoY",
          "value": "-0.46%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "108.25%",
          "rating": "A"
        },
        {
          "name": "Total Assets YoY",
          "value": "12.38%",
          "rating": "B"
        },
        {
          "name": "Net Assets YoY",
          "value": "13.89%",
          "rating": "B"
        },
        {
          "name": "Cash Flow Margin",
          "value": "0.00%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-0.46%",
          "rating": "D"
        },
        {
          "name": "Turnover",
          "value": "0.79",
          "rating": "B"
        },
        {
          "name": "Gearing Ratio",
          "value": "56.61%",
          "rating": "D"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 4.44 | 5/94 | 5.40 | 5.06 | 4.72 |
| PB | 0.38 | 11/94 | 0.71 | 0.61 | 0.51 |
| PS (TTM) | 0.22 | 10/94 | 0.36 | 0.31 | 0.26 |
| Dividend Yield | 0.00% | - | - | - | - |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Reddit (RDDT.US) | A | A | B | A | B | A |
| 02 | Everquote (EVER.US) | A | A | A | B | B | A |
| 03 | Alphabet (GOOGL.US) | A | B | B | B | B | B |
| 04 | Alphabet - C (GOOG.US) | A | B | B | B | B | B |
| 05 | Meta Platforms (META.US) | A | B | B | C | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2023-06-30T04:00:00.000Z

Total Analysts: **1**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 1 | 100% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 3.53 |
| Highest Target | undefined |
| Lowest Target | undefined |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/KRKR.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/KRKR.US/norm.md)
- [Related News](https://longbridge.com/en/quote/KRKR.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/KRKR.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**