Digital Silk Breaks Down the Role of PPC Negative Keywords in Supporting U.S. Ad Budget Efficiency

Digital Silk has released a guide to enhance PPC advertising efficiency for U.S. businesses by utilizing negative keywords. As digital ad spending is projected to exceed $298 billion in 2025, the guide emphasizes the importance of refining keyword targeting to reduce wasted ad spend and improve click-through rates. CMO Jordan Park highlights that a strong negative keyword list is crucial for effective PPC campaigns. The article also discusses types of negative keywords, best practices for implementation, and the relevance of manual oversight in an increasingly automated ad ecosystem.