---
title: "Lamar Advertising Company (LAMR.US)"
type: "Symbol"
locale: "en"
url: "https://longbridge.com/en/quote/LAMR.US.md"
symbol: "LAMR.US"
name: "Lamar Advertising Company"
industry: "Equity Real Estate Investment Trusts (REITs)"
datetime: "2026-04-15T00:41:35.406Z"
locales:
  - [en](https://longbridge.com/en/quote/LAMR.US.md)
  - [zh-CN](https://longbridge.com/zh-CN/quote/LAMR.US.md)
  - [zh-HK](https://longbridge.com/zh-HK/quote/LAMR.US.md)
---

# Lamar Advertising Company (LAMR.US)

## Company Overview

Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays. Lamar Advertising Company was founded and incorporated in 1902 in Delaware, USA.

| Item | Detail |
|------|--------|
| Industry | Equity Real Estate Investment Trusts (REITs) |
| Exchange | US Market |
| Website | [www.lamar.com](https://www.lamar.com) |

## Key Drivers
> *AI-analyzed key factors driving this stock's performance*


## Longbridge Financial Score™: C
> *Longbridge Financial Score™ — Proprietary multi-factor rating model by Longbridge*
> Updated: 2026-04-14T04:30:16.000Z

**Overall: C (0.49)**

**Industry**: Equity Real Estate Investment Trusts (REITs)

| Metric | Value |
|--------|-------|
| Industry Ranking | 30 / 162 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

**Multi Score**: C

#### Style Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 2.45% |  |
| Net Profit YoY | 62.32% |  |
| P/B Ratio | 13.33 |  |
| Dividend Ratio | 4.89% |  |

#### Size Score Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 13483609629.72 |  |
| Revenue | 2266420000.00 |  |

#### Multi Score Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 57.00% | A |
| Profit Margin | 25.91% | A |
| Gross Margin | 67.05% | A |
| Revenue YoY | 2.45% | C |
| Net Profit YoY | 62.32% | B |
| Total Assets YoY | 5.24% | C |
| Net Assets YoY | -2.22% | D |
| Cash Flow Margin | 147.25% | B |
| OCF YoY | 2.45% | C |
| Turnover | 0.34 | D |
| Gearing Ratio | 85.22% | E |

```chart-data:radar
{
  "title": "Longbridge Financial Score - Lamar Advertising Company",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Style Score",
      "grade": "",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "2.45%",
          "rating": ""
        },
        {
          "name": "Net Profit YoY",
          "value": "62.32%",
          "rating": ""
        },
        {
          "name": "P/B Ratio",
          "value": "13.33",
          "rating": ""
        },
        {
          "name": "Dividend Ratio",
          "value": "4.89%",
          "rating": ""
        }
      ]
    },
    {
      "name": "Size Score",
      "grade": "",
      "indicators": [
        {
          "name": "Market Cap",
          "value": "13483609629.72",
          "rating": ""
        },
        {
          "name": "Revenue",
          "value": "2266420000.00",
          "rating": ""
        }
      ]
    },
    {
      "name": "Multi Score",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "57.00%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "25.91%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "67.05%",
          "rating": "A"
        },
        {
          "name": "Revenue YoY",
          "value": "2.45%",
          "rating": "C"
        },
        {
          "name": "Net Profit YoY",
          "value": "62.32%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "5.24%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "-2.22%",
          "rating": "D"
        },
        {
          "name": "Cash Flow Margin",
          "value": "147.25%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "2.45%",
          "rating": "C"
        },
        {
          "name": "Turnover",
          "value": "0.34",
          "rating": "D"
        },
        {
          "name": "Gearing Ratio",
          "value": "85.22%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 22.98 | 35/162 | 30.30 | 29.19 | 27.57 |
| PB | 13.33 | 144/162 | 13.51 | 12.71 | 11.92 |
| PS (TTM) | 5.95 | 95/162 | 5.84 | 5.68 | 5.44 |
| Dividend Yield | 4.89% | 68/162 | 5.16% | 4.98% | 4.86% |

## Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 01 | Welltower Op (WELL.US) | C | B | D | B | A | B |
| 02 | American Healthcare REIT (AHR.US) | C | B | C | B | B | B |
| 03 | Caretrust Reit (CTRE.US) | B | A | E | B | B | B |
| 04 | Terreno Realty (TRNO.US) | B | A | E | B | B | B |
| 05 | Essential Properties Realty (EPRT.US) | B | B | E | B | B | B |

## Institutional View

### Analyst Rating Distribution

> As of 2026-04-08T04:00:00.000Z

Total Analysts: **6**

| Rating | Count | Percentage |
|--------|-------|-----------| 
| Buy | 2 | 33% |
| Hold | 4 | 67% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 134.62 |
| Highest Target | 150.00 |
| Lowest Target | 128.00 |

## References

- [Company Overview — Profile, executives, shareholders, business breakdown](https://longbridge.com/en/quote/LAMR.US/overview.md)
- [Financial Reports — Income, balance sheet, cash flow, dividends](https://longbridge.com/en/quote/LAMR.US/norm.md)
- [Related News](https://longbridge.com/en/quote/LAMR.US/news.md)
- [Filings — Company announcements and regulatory filings](https://longbridge.com/en/quote/LAMR.US/filings.md)

---

> **Disclaimer: This article is for reference only and does not constitute any investment advice.**